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CeBIT 2010 press conference

CeBIT 2010 press conference. Ort, xx November 2009. CeBIT 2010. Hanover, 2 to 6 March. CeBIT provides impetus to the ICT sector – More knowledge transfer, innovations, trends. What’s new?. From Tuesday, 2 March to Saturday, 6 March More effective, compact layout

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CeBIT 2010 press conference

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  1. CeBIT 2010 press conference Ort, xx November 2009

  2. CeBIT 2010 Hanover, 2 to 6 March CeBIT provides impetus to the ICT sector –More knowledge transfer, innovations, trends... What’s new? • From Tuesday, 2 March to Saturday, 6 March • More effective, compact layout • Stronger focus on solutions and applications • Corporate events staged for first time at exhibition • Targeted approach to vertical markets (health IT, banking IT, automotive IT etc.) • Even more guided tours • Global Conferences now scheduled on all five days • Spain as new Partner Country • Numerous new topics (Connected Worlds, Music, 3D...)

  3. Keynote topic in 2010 Hannover, 2 to 6 March Connected Worlds presents… • The three aspects of Business, Living & Future • The convergence of previously separate ICT sectors • The integration of worldwide markets • Unlimited mobility and worldwide communication • The convergence of different technologies • The abolition of barriers between fixed and mobile networks • New solutions for an aging society • Intelligent control of transportation infrastructures • Applications in numerous CeBIT display sectors: From “connected living” and the Webciety to BITKOM Broadband World

  4. Connected Worlds – Topics Hannover, 2 to 6 March CeBIT Sounds! Music. Business. Festival New! Hall 22 • CeBIT launches innovative, interdisciplinary music festival • “CeBIT Sounds!” breaks new ground by combining music, business and festival • Objective: Replication of music industry’s complete digital supply chain • Exhibition for major and minor record labels, media, brands, music hardware and software, Web enterprises etc. • High-caliber talk rounds, presentations and fireside chats • Live nighttime concerts with big-name performers planned • Planned highlight: Live concert on Saturday of CeBIT • Inclusion of “Music” as a topic at Global Conferences

  5. Connected Worlds – Topics Hannover, 2 to 6 March connected living Hall 9 New! • Home integration of diverse equipment from various manufacturers • Showcase for fully networked home / supported living technology • Topics: Energy, Health/Fitness, Mobility and Home Entertainment • Participating companies and organizations: AOK, DAI Laboratory, Deutsche Telekom, EnBW, Loewe Opta, TU Berlin and Vattenfall • Topic Day on Wednesday, 3 March at “future life” BITKOM Broadband World Hall 13 New! • Featuring the partnership of Federal Economics Ministry • Platform for network operators, manufacturers and municipalities • New solutions involving broadband applications • Exposition and forum

  6. Connected Worlds – Topics Hannover, 2 to 6 March Destination ITS Hall 7 New! • A one-stop shop for the complete range of intelligent transportation telematics: Navigation, Telematics, Transport, Logistics and Automotive Solutions • Automotive Day to become an all-day event • Expanded “CeBIT in Motion” Forum AutoID/RFID Solutions Park Hall 6 • Identification and labeling technologies in different sectors of industry • Employment of barcode, 2D code, GPS and sensors • AutoID Forum, featuring 40 presentations • New: Cutout model of VW Passat to illustrate improved transparency in logistics and production processes

  7. Connected Worlds – Topics Hannover, 2 to 6 March Networking hub for Internet industry • Even tighter meshing of Webciety and “Internet & Mobile Solutions” • Webciety features unique spatial concept: Hexagonal, digitally playable home bases, plug-and-play principle • Featured topics: Internet TV, eCommerce and Content Management • Webciety Forum explores latest trends in Internet industry Hall 6 • Spotlight on banking security • Security and banking under same roof for first time ever • Numerous thematic overlaps, e.g. authorization, authentication, compliance, encryption, digital signature, data protection, access protection etc. • Live hacking demonstrations, specialist presentations at “Security Plaza” • New: Exclusive Banking & Finance Community Club Hall 11 New!

  8. Connected Worlds – Topics Hannover, 2 to 6 March Advances in digital medicine • “TeleHealth” – Leading trade fair for digital medicine showcases state-of-the-art ICT solutions for leading-edge health care • TeleHealth Conference to run on all five days of show (first time) • Topics: Prevention, infrastructure (e.g. electronic patients card), tele-monitoring and “Ambient Assisted Living” • “FutureCare” display segment offers guided tours Hall 8 Hall 9 Modernizing administration • Some 200 exhibitors from municipal, state and federal government, plus business and science: at Public Sector Parc • Topics: Document management, eGovernment / eJustice, EU ‘Services Directive’, HR management, Financial management / ePayment • Special event: “CITIZENS Meet ADMINISTRATORS” • “Speed dating”: GeoBusiness

  9. CeBIT Global Conferences Hannover, 2 to 6 March World’s leading IT conference • Live in conference room and worldwide on the Internet • New: Now running for entire duration of show • New title: “The challenges of a changing world – ICT for better lives and better business” • Produced jointly by Deutsche Messe and BITKOM • Some 30 high-caliber speakers from around the world • Guided Tours for CGC participants • Conference language: English New! • On Saturday, 6 March: An event entitled“@ music: About Artists, Consumers & Pirates” • Covering trends and innovations in the Internet age • Directed at online music dealers, independent and major labels, operator platforms, performing artists and people who think outside the box.

  10. CeBIT Global Conferences Hannover, 2 to 6 March Speakers include… Diane M. Bryant Vice PresidentChief Information Officer,INTEL CORPORATION Jon Iwata Senior Vice President Marketing & Communications, IBM Corporation Mark Kingdon CEO, Linden Lab Stewart Butterfield, Co-Founder, Flickr.com Natalya Kaspersky Chairman, Kaspersky Labs Russ Shaw General Manager for EMEA and General Manager for Mobile, Skype B. Kevin Turner Chief Operating Officer, Microsoft Mousse T. Peppermint Jam Records GmbH Dr. Werner Vogels,Vice President Worldwide Architecture, Chief Technology Officer, amazon.com

  11. Connected Country Spain Hannover, 2 to 6 March Spain is Partner Country at CeBIT 2010 • Spain is among Europe’s top five high-tech markets • Spain provides a key interface to South America • Spain will fill the EU Council Presidency in the first half of 2010 How will Spain be showcasing itself at CeBIT 2010? • Main Spanish stand in Hall 6, with additional topic-driven stands: • “Software” in Hall 3 • “Banking & Finance” in Hall 11 • “Telecommunications” in halls 12 And 13 • Spanish participation in additional display sectors • Participation in the CeBIT Global Conferences • CeBIT Opening Ceremony • Spanish-German ICT Summit on 2 March • “Spanish Night” and cultural program in Hannover

  12. CeBIT Run Hannover, 2 to 6 March Digital community’s biggest running event • Start: Thursday, 4 March, 7:00 p.m. • Course crisscrosses entire exhibition grounds • New:Course to lead through all CeBIT halls • “CeBIT Run” for everyone: From 3.5 km circuit to half-marathon (21 km) • New: “Connected Worlds Run” for exhibitors and partners: three x 3.5 km relay

  13. Additional topics Hannover, 2 to 6 March Hall 8 CeBIT Green IT • Concept jointly developed with BITKOM • Objectives: Cutting costs and promoting sustainability • Three main topic complexes: • Smart Infrastructure • Green IT Meets Business • Green IT @ Home • Free consulting services at “Green IT Consulting Office” New! • CeBIT SME Studio • New form of dialog, featuring presentations, panel discussions, interviews and debates with experts and prominent players from SMEs, the IT industry and politics • Live broadcasts on selected topics on the Internet • “Internet console” for online visitors, featuring additional content Hall 4 New!

  14. Additional topics Hannover, 2 to 6 March Enterprise Application World • Three forums under same roof: ERP area, CRM arena, BI forum • Major conference area with integrated group exhibit and conference rooms for individual meetings • Topics: Enterprise Resource Planning, Customer Relationship Management, Unified Communication, Business Intelligence, Business Process Management • Focus: Integrated solutions which combine several different business applications Hall 5 New! Professional Data Center New! Hall 12 • Computer center as corporate IT nerve center • Focus on consolidation, cost reduction and sustainability • Exposition, Lounge and Speakers’ Corner

  15. Additional topics Hannover, 2 to 6 March Planet Reseller Halls 14/15 • New location at center of exhibition grounds • New: Conference Center, featuring workshops and seminars • New Digital Signage Area • Numerous new exhibitors: Fujitsu Technology Solutions, Just Rams, Chips & More, GSD Remarketing, Globo-Service, Municall, Paragon and Distributor Wave Computer Systems Next Level 3D New! Hall 15 • 3D Stereoscopy • Holistic presentation of stereoscopic hardware and software solutions for cinema, home and office • Target groups: From automotive industry and architecture to industry, point of sale, medical technology and education

  16. Corporate Events Hannover, 2 to 6 March Companies stage own corporate events on exhibition grounds during CeBIT New! • Flexible new participation model for companies • Integration of internal company events into CeBIT featuring seminars, workshops, conferences and road shows SAP World Tour 2010 at CeBIT • Four-day customer conference for first time at CeBIT • Target audience: Customers, analysts, government and media • SAP will continue to have stands in halls 4 and 9 • New: SAP expands tradeshow presence with an SME stand in Hall 5 Halls 19/20

  17. Map of exhibition grounds Hannover, 2 to 6 March The varied offerings at CeBIT... • Business IT (2 - 6) • Internet & Mobile Solutions / Webciety (6) • Main stand for Partner Country Spain (6) • CeBIT Destination ITS (7) • CeBIT Green IT (8) • TeleHealth (8) • Future Parc, Public Sector Parc (9) • CeBIT Security World (11) • CeBIT Banking & Finance World (11) • Business Communication and Networks (12, 13, Pavilion 32/33, open-air site) • ICT-Infrastructure (14 - 17) • Planet Reseller (14/15) • SAP World Tour 2010 (19/20) • Intel Extreme Masters (23) • CeBIT Global Conferences (Convention Center) ... make it a pole of attraction for government, business and science

  18. CeBIT 2010 Significance of CeBIT 1. CeBIT 2009 Hannover 195,500 4,300 362,500 1 2. International CES 2009* Las Vegas 158,000 2,700 ** 1 3. IFA 2009* Berlin 121,000 1,164 228,000 1 4. Photokina 2008 Cologne 67,115 935 116,547 2 5. GITEX 2008* Dubai 42,907 1,264 129,884 1 6. COMPUTEX TAIPEI 2009* Taipei 40,482 1,712 112,000*** 1 7. Mobile World Congress 2009* Barcelona 32,000*** 1,300 47,000 1 8. CeBIT Bilişim 2009 Istanbul 20,918 989 126,184 1 9. SVIAZ Expo Comm 2009* Moscow 10,990 445 27,000 1 Hannover, 2 to 6 March Hannover, 2 to 6 March CeBIT is the world’s leading event for the digital industry Name Year City Net space Exhibitors Visitors Cycle No other event brings together so many buyers and sellers in such a short period of time. 2008 – 2010: 46 ICT events cancelled worldwide. (Source: AUMA) * Unverified data / ** No figures available / *** Estimates Status: Sept. 2009 No. 1 Marketplace for Digital Business

  19. Key press dates Hannover, 2 to 6 March Live reporting from CeBIT 2010 28 Feb. CeBIT highlights tour (Start: 3:00 p.m.) 28 Feb. CeBIT Chill-in Party for journalists and exhibitor spokespersons (Start: 7:00 p.m.) 1 March Press conference on 2010 keynote topic 1 March Exhibitor press conferences 1 March CeBITOpening Ceremony (Start: 6:00 p.m.) 2-3 Mar. Guided “topic tours” for journalists 3 March International media night 6 March CeBIT closing press conference Credentials available online at: www.cebit.de/pressservice

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