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Green Paper ‘Unlocking the potential of cultural and creative industries’ Ms Androulla VASSILIOU Commissioner for Education, Culture, Multilingualism and Youth Press Conference, Brussels 27 April 2010. Why a Green Paper now?. Because
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Green Paper ‘Unlocking the potential of cultural and creative industries’Ms Androulla VASSILIOUCommissioner for Education, Culture, Multilingualism and YouthPress Conference, Brussels 27 April 2010
Why a Green Paper now? Because • Cultural and creative industries are a dynamic economic sector, creating jobs and growth • This potential is not exploited to the full
What are the main “drivers” for these industries? • Digitization: New opportunities, but with a cost… • Globalization: New markets, but also an increased competition! • Cultural diversity: of contents, players etc.
What can we help these industries? • Putting into place the right business environment • Helping cultural and creative industries develop locally/regionally and go global • Improving the spill-over effect on other businesses and society
How shall we proceed? • Get a better environment for CCI, in particular at EU level To do that, the Green Paper will: • Look at some aspects strongly impacting on CCI … and launch a public debate.