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Mobile Com Extended Packaging GSMP Lunch and Learn

Mobile Com Extended Packaging GSMP Lunch and Learn. 06 October, 2008. How the shopping experience will change…. Nokia estimates sale of 4 bil Mobile Phones by 2010. http://www.nationmaster.com/graph/med_mob_pho-media-mobile-phones. …but they aren’t just phones.

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Mobile Com Extended Packaging GSMP Lunch and Learn

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  1. Mobile Com Extended Packaging GSMP Lunch and Learn 06 October, 2008

  2. How the shopping experience will change…

  3. Nokia estimates sale of 4 bil Mobile Phones by 2010 http://www.nationmaster.com/graph/med_mob_pho-media-mobile-phones

  4. …but they aren’t just phones

  5. Soon everyone will have access to information…

  6. Technology will enable us…

  7. Consumers are in control

  8. Codes and GS1 IDs bridge the physical and virtual worlds…

  9. Providing information and efficiencies…

  10. GS1 Mobile Com vision 3 billion mobile phones: the new channel of commerce and of the consumer-centric chain. Lack of standards does not enable retailers and brands to offer mobile commerce services in a global, simple and cost efficient way. GS1 will enable it to happen in collaboration with the mobile industry.

  11. 6 key business applications Extended Packaging Digital Content Purchase & Delivery Mobile Coupons Authentication Re-ordering (Mobile EDI) Mobile Self-scanning

  12. Extended Packaging Overview Key concept: consumers access additional informationabout products through their mobile phone Background information: GS1 Mobile Com White Paper (www.gs1.org/mobile) pages 24 - 27. For more info on the project See the : Call-to-Action document

  13. GS1 Mobile Com Extended Packaging Group GS1 MOs GS1 Australia GS1 Austria GS1 Brasil GS1 Canada GS1 China GS1 Costa Rica GS1 France GS1 Germany GS1 Hong Kong GS1 Iran GS1 Italy GS1 Japan Manufacturers & retailers J&J Consumer Kao Kraft L’Oréal Nestlé P&G Ahold Carrefour Walmart ShopriteCheckers Migros-Genossenschafts-Bund Mobile Industry & provider Ericsson Motorola Nokia Orange BT AT&T Oracle Sprint Atos Origin Upcode Scan Buy Simple Act Inspiry Iexidio CamClick GS1 Korea GS1 Malta GS1 Netherlands GS1 Poland GS1 Russia GS1 Singapore GS1 Serbia GS1 Switzerland GS1 Taiwan GS1 Tunisia GS1 UK GS1 US

  14. Generic scenario Look up service Information Provider GS1 BarCodes + EPC tags GS1 messaging GS1 ID Keys

  15. GTIN and Extended Packaging Info Pool 1 Brands Info Registry Info Pool 2 Brands Global Trade Item Number (GTIN) 381370029939

  16. Extended packaging : types of information Advice/Guidelines/Coaching How to use Recipes Recycling Recommendations Best usage reminders (e.g. take every 3 hours) Services Customer satisfaction Guarantee/Warranty Customer Service Loyalty Where to buy How to find in store Community Who is using Also bought Opinions/Ratings Reviews • Certification/Compliance • Organic • Ingredients • Source/Origin • Kosher/Halal • Carbon/Environment • Ethical/Fair Trade • Traceability • Counterfeit/Authentication • Health/Wellness • Allergens • Nutrition • Poison • Compatibility • Target (e.g. children under 2) Price comparison Budgeting Feature comparison Conversions (metric/imperial) Other Games Promotions Accessibility (e.g. blind) Personalized vs. generic Before/during/after sales Delivery method: video / audio / text

  17. Extended Packaging Timeline • Business Requirements • Guideline • Pilot • Gap Analysis • Additional Standards CRs Final Guideline + Pilot report + gap analysis + next phase plan Draft Guideline Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009

  18. GS1 France Code On Line Demonstrator Step 2a (in the shop) : The consumer opens GS1 CodeOnLine application and takes a picture of the productthathemaybuy. Step 2b (in the shop) : A few seconds later, hereceives the required information about the product on his mobile phone from a GDSN catalogue. Step 1 (before shopping) : The consumer downloads GS1 CodeOnLine application and defines the information heisinterested in.

  19. Contact Details Cameron GreenGS1 Global Office E cameron.green@gs1.org T + 1 609 620 4568 W www.gs1.org

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