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3 The Advocate Newspaper Journalism Class Clarence High School Clarence, NY June 9, 2011. Writing for Different Formats. Strive for Experiences to Become a “Generalist Wordsmith” Don’t be pigeonholed as strictly a news or feature writer.
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3The Advocate NewspaperJournalism ClassClarence High SchoolClarence, NYJune 9, 2011
Writing for Different Formats Strive for Experiences to Become a “Generalist Wordsmith” • Don’t be pigeonholed as strictly a news or feature writer. • Cover a town hall, city council or community special event and write an advance and recap story as if it were to be published in local newspaper. • Experiment and seek out experience with entertainment previews, concert or movie reviews, community-oriented columns, creative writing; grant writing. • Blog writing can keep the creative juices flowing outside of your normal writing “modes”, “assignments” or “specialties”.
When You Get to College • Seek out the extracurricular activities and programs that interest your most. • Specialize in 2-3 core activities. • Newspaper, radio, campus publications are good ones to pursue if they align with your major and career interests. • Inquire about student associations such as PRSSA (Public Relations), AMA (Marketing) or AAF (Advertising) chapters.
Sports Writing and PR Opportunities. • Check with your campus Athletic or Sports Communications Departments – they often have internships or student jobs in statistics, writing, marketing, promotions. • Offer to be a volunteer to do stats, promote or be an administrative assistant for a college sports team. • Research internships for game-night duties if campus is in the market area of pro sports teams.
Portfolio & Local Publications • When you have several quality published writing samples or collateral pieces, create a portfolio that you will continue to expand and improve (and an online version if desired). • Always keep electronic versions of your work & developing career files on a flash drive. • Pitch yourself as a freelancer to community papers or niche campus publications. • Where no freelance opportunities exist, ask to follow a reporter to cover a news story.
“Field Research” • Target a writer, reporter or columnist and outreach to them to shadow for a few hours, interview them, write up a Q&A or blog for practice on profile/featuring writing. • Follow web sites such as SPJ (Society of Professional Journalists), PRSA (Public Relations Society of America), IABC (International Association of Business Communicators). • Read these sites’ blogs and sign up for any free enewsletters. • Read magazines such as “Editor & Publisher”, “Fast Company”, “Inc” and “Wired”.
Information Miscellaneous • Whatever your format, keep a good record of any and all contacts you meet. • Always follow through with thank you correspondence for any time or assistance any mentor, writer, editor or PR provides you. • Keep all of your writing samples; select and prepare your best ones for your ongoing professional portfolio for internship and job interviews.