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How to Have Ideas: Contracting, Sources, and Design Strategies

This article by Oliver Broadbent, visiting professor at Imperial College, London, explores the process of generating ideas. It covers topics such as contracting, where ideas come from, filling the "Kalideascope," turning the "Kalideascope," and design strategies. Broadbent discusses how to control the information in our minds and form new connections, as well as how to gather information from various sources such as the brief, professional knowledge, and outside interests. The article also explores techniques for mixing information to create new connections and different design strategies. Overall, it provides valuable insights into the creative process.

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How to Have Ideas: Contracting, Sources, and Design Strategies

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  1. Welcome How to have ideas

  2. OliverBroadbent Visiting Professor at Imperial College, London Director, Think Up http://eiffelover.com @eiffelover_

  3. Contents • Contracting • Where ideas come from • Filling the Kalideascope • Turning the Kalideascope • Design strategies • The Creative System

  4. 1 Contracting

  5. 2 Where do ideas come from?

  6. Where do ideas come from?

  7. An idea is a new connection between existing elements in the mind

  8. Control two things:

  9. Control two things: • The information in the mind

  10. Control two things: • The information in the mind • How we form new connections

  11. The Kalideascope

  12. 3 Filling the Kalideascope

  13. Three sources of information The brief Professional knowledge Outside interests

  14. What information does the brief provide? Background/context Geometry Relationships Use cases

  15. What do you already know about that you can draw upon? Structural typologies Material properties Construction techniques Reference projects

  16. How can outside interests provide information? Personal interests Experiences Things you have seen

  17. 4 Turning the Kalideascope

  18. How can we mix the information in our minds to create new connections? Ask ‘what if?’ Change the key system Draw from a different perspective

  19. 5 Design strategies

  20. Read one of these interviews and reflect on their design process

  21. Domain-specific strategies The design constraints Which design codes to use What systems to solve first The dominant uncertainty The choice of models to test the adequacy of the design The most important tests The codification of design decisions

  22. Problem-specific strategies Design confidence

  23. Problem-specific strategies Demand maturity

  24. Problem-specific strategies Design life

  25. Problem-specific strategies Tactility

  26. Problem-specific strategies Size

  27. 5 The creative system

  28. MihalyCsikszentmihalyi, Implications of a systems perspective for the study of creativity, 1999

  29. Thank you!

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