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Southern U.S. Trade Association

Southern U.S. Trade Association. Helping small Southern food/ ag companies export “Made in the USA” products around the world. Missie Lindsey Marketing and Communication Coordinator. Small businesses are critical to the U.S. economy. Market Access Programs:.

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Southern U.S. Trade Association

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  1. Southern U.S. Trade Association Helping small Southern food/ag companies export “Made in the USA” products around the world Missie Lindsey Marketing and Communication Coordinator www.susta.org

  2. Small businesses are critical to the U.S. economy www.susta.org

  3. Market Access Programs: • International Marketing Program • Trade Shows & Trade Missions • Brand Promotion • 50% Reimbursement www.susta.org

  4. International Marketing Program International Trade Shows *Some U.S. Trade Shows Ex: Seoul Food & Hotel www.susta.org

  5. International Marketing Program Inbound & Outbound Trade Missions Ex: Caribbean-Central American Inbound Trade Mission to Miami www.susta.org

  6. International Marketing Program www.susta.org/events www.susta.org

  7. Getting started Sign in at www.susta.org Fill out free two page Pre-Qualification. Once approved, start signing up for events! . www.susta.org

  8. Brand Promotion 50% reimbursement marketing expenses togrow your brand internationally www.susta.org

  9. Brand PromotionEligible Expenses • Advertising • Printed Sales Materials • Direct Mailing to Foreign Buyers • Public Relations- Press Kits • Website development • Freight • Packaging/Label Changes • In Store Demonstrations and Food Service Promotions • In Store Displays • Exhibition at International Trade Shows & Approved U.S. Trade Shows • International Trade Seminars Sponsored by Company • International Trade Missions • Travel Expenses • Part-Time Contractors for trade seminars and trade shows • Promotional Give Away Items www.susta.org

  10. Brand Promotion First step: • Company develops international marketing strategy www.susta.org

  11. Apply Annually for Brand Promotion* Application includes a marketing plan per country. (limit 10 countries)* 5 year graduation rule per country

  12. Next steps: Conduct marketing activity Collect required documentation Submit expenses Receive reimbursement www.susta.org

  13. Brand Promotion Maximum reimbursement: $300,000Minimum reimbursement: $2,500 *Company pays SUSTA 6% administrative fee on reimbursement amount.Ex: If a company requests $2,500 from SUSTA, they will pay a $150 fee www.susta.org

  14. Small Company enters Japanese market • In 2013, representatives from a Florida company traveled to Tokyo to exhibit in the SUSTA pavilion at FoodEx Japan. Prior to this trade show, they had never exported to Japan. As a result, they made sales of $400,000 and now have a distributor in that market. • This Florida company also participated in Brand Promotion and received 50% reimbursement from SUSTA for their travel and other expenses associated with that event. Helping southern U.S. companies export food and agricultural products around the world. www.susta.org

  15. Eligibility Requirements: • Headquartered in SUSTA region • Small by SBA standards • Origin statement on product. Ex: “Made in USA” or “Product of South Carolina” • Product at least 50% U.S. agriculture content www.susta.org

  16. SUSTA Helping small Southern food/ag companies promote products in foreign markets International Marketing Program: Meet foreign buyers at trade shows and trade missionsBrand Promotion: 50% reimbursement of international marketing expenses (max $300,000) www.susta.org

  17. Contact: Southern U.S. Trade Association 701 Poydras Street Suite 3845 New Orleans, LA 70139 Tel: (504) 568-5986 www.susta.org Email: melissa@susta.org Like us on . www.susta.org

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