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Social Software Delivers Real Business Value

Social Software Delivers Real Business Value. Jon Mell Portal and Social Software North East Europe. PEOPLE are core to every BUSINESS. By nature, PEOPLE are SOCIAL. SOCIAL NETWORKS are on the rise. in the consumer space. Leverage this SOCIAL CONCIOUSNESS. in your business.

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Social Software Delivers Real Business Value

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  1. Social Software Delivers Real Business Value Jon MellPortal and Social SoftwareNorth East Europe

  2. PEOPLE are core to every BUSINESS

  3. By nature, PEOPLE are SOCIAL

  4. SOCIAL NETWORKS are on the rise in the consumer space

  5. Leverage this SOCIAL CONCIOUSNESS in your business

  6. We don’t just make social apps…we make your apps social

  7. Why should I use social software? And why now?

  8. Vitamins or Aspirins? Address the headache

  9. Where does it hurt? Describe the pain

  10. Who’s Who in the Zoo

  11. Profile Page Know and be known

  12. Knowledge Sharing Gap

  13. Tags

  14. Communities

  15. Blogs, Wikis, Forums…

  16. Email Hoarding of Business Information

  17. Team library

  18. Easy access from desktop applications

  19. Organizational boundaries

  20. Social Bookmarks Finding

  21. Social Bookmarks Tagging

  22. Maze to information

  23. Available Information

  24. Accurate Information

  25. Credible Information

  26. So you do a search and find something

  27. Who created it? What experience or skills do they have?

  28. What have others said about this? How have they used it? How have they tagged it?

  29. Virtual business card and more

  30. Credentials directly from the content

  31. Community and teams

  32. Team places

  33. Communities

  34. It’s not as difficult as some imagine

  35. It's taken ages to get here From Daniel Pink'sA Whole New Mind Agricultural Age (farm workers)

  36. It's taken ages to get here From Daniel Pink'sA Whole New Mind Agricultural Age (farm workers)Industrial Age (factory workers)

  37. It's taken ages to get here From Daniel Pink'sA Whole New Mind Agricultural Age (farm workers)Industrial Age (factory workers)Information Age (knowledge workers)

  38. It's taken ages to get here From Daniel Pink'sA Whole New Mind Agricultural Age (farm workers)Industrial Age (factory workers)Information Age (knowledge workers)Conceptual Age (creators & empathizers)

  39. They see things differently Relate to functionListen to ArgumentTendency to focusSwayed by logicChange is serious Relate to designListen to storiesTendency to blendSwayed by empathyChange is fun

  40. So…is your company considering the use of social software? Don’t get trapped on the outside looking in

  41. (1) Get started Don’t get stuck inanalysis mode

  42. (2) Identify the “socially active” Who has already adopted these tools?

  43. (3) Find the contributors Your high value experts

  44. (4) Identify an executive sponsor This is not a technology issue It’s a social issue Find someone who has (or can catch) the vision

  45. What makes “Social Software” a success? It’s not measured in 100% involvement

  46. What makes “Social Software” a success? It’s not measured in 100% involvement Major contributors account for about 15-20% of the total workforce* * On average, your company may vary

  47. What makes “Social Software” a success? It’s not measured in 100% involvement Major contributors account for about 15-20% of the total workforce* To be considered a Success, you just need to get these people to be more productive * On average…your company may vary

  48. That’s “why”…for “what” and “how” Who’s Who in the Zoo?Profiles Knowledge Sharing Gap Tags, Communities & Forums Email Hoarding Shared content in contextOrganizational Boundaries Social Bookmarks Maze to info Credibility & value thru all content Disparate working & interest groups Communities and Teams and there’s more

  49. Open discussionideas? questions? comments? What do you think?

  50. thank you it’s been my pleasure Please go to www.thecollaborationsoapbox.com You can read any of the materials there, but we would suggest you request to join the community so you can contribute and comment. Louis Richardson WW Sales Executive Lotus Social Software 1741 Rugby Road Marietta, GA 30062 Tel 678 264 4912 RichardL@us.ibm.com

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