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Driving Association Success With Social Media

Driving Association Success With Social Media. Bruce MacMillan President/CEO Meeting Professionals International. Challenges for Associations Today…. Today’s Association Challenges. Information exclusivity Connection exclusivity Communication clarity Monetization.

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Driving Association Success With Social Media

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  1. Driving Association Success With Social Media Bruce MacMillan President/CEO Meeting Professionals International

  2. Challenges for Associations Today…

  3. Today’s Association Challenges Information exclusivity Connection exclusivity Communication clarity Monetization Member Value Compromised and Undifferentiated Enterprise Financial Sustainability at-risk

  4. Key to Success…

  5. Building a trusted relationship

  6. Competitive advantage……build better relationships with your members…than anyone else…

  7. Traditional Association Connection Approach: 8

  8. One-Way Engagement Model

  9. Social Media Can Play an Important Role in Building Better Member Engagement and Collaboration for Associations

  10. Collaboration and Engagement Model

  11. What Social Media Is Not…

  12. Its Not About Technology… Source: Wordle.net

  13. What Social Media Can Assist Associations With…

  14. EngagementCollaboration Business Value Shift: The World is Watching

  15. What kind of relationship do you want? Focus on relationships, not technologies Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal Source: Charlene Li – Altimeter Group

  16. Connections to Your Community

  17. Connections for Your Business

  18. Building Community Value

  19. Social Media handbook/policies help keep order http://sites.google.com/site/wharman/social-media-strategy-handbook

  20. Members Participate at Different Levels Source: Charlene Li – Altimeter Group

  21. CONNECT

  22. Connect with monitoring tools

  23. CONVERSATIONS

  24. Join the Conversation Source: http://www.flickr.com/photos/asaecenter

  25. Red Cross engages in many channels 21 Chapter blogs so far

  26. Use Blogs to Talk to Members http://www.naahq.org/blog

  27. Encourage sharing

  28. CARE

  29. IEEE supports members support each other

  30. ALA uses private communities to help 62,000+ members 1,300+ groups http://connect.ala.org/

  31. MPI Uses Personal Care Pages

  32. Provide Training http://sites.google.com/site/wharman/social-media-strategy-handbook

  33. COLLABORATE

  34. Innovate with Customers

  35. Pepsi Uses Social Media to Generate Ideas

  36. Let’s Get Started…NOW! • Share your ideas with your members • Its all about them! • Start small and easy • Define and measure success

  37. Sample Measurements Source: Charlene Li – Altimeter Group

  38. Let’s Get Started…NOW! • Share your ideas with your members • Its all about THEM! • Start small and easy • Define and measure success • Learn fast, fail faster • You are not in control • Its all about THEM!

  39. Driving Association Success With Social Media Bruce MacMillan President/CEO Meeting Professionals International

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