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1101 Section (April 19, 2013). Attendance Roll Call Clarification: Voting Models v. Voting Factors Roadmap Reminder Study Suggestions Textbook Highlights: Public Opinion and Political Socialization Key Terms Learning Outcomes
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1101 Section (April 19, 2013) • Attendance Roll Call • Clarification: Voting Models v. Voting Factors • Roadmap Reminder • Study Suggestions • Textbook Highlights: Public Opinion and Political Socialization • Key Terms • Learning Outcomes • Discussion: How Does Political Context Affect Presidential Campaign Strategy? • Some Georgia Distinctions
Voting Models v. Voting Factors • Normative Model • Friends and Neighbors Theory • Psychological Model (aka Michigan Model, American Voter Model) • (1) Issues • (2) Parties • (3) Candidates • Rational Actor Model • (4) Nature of the Times
Roadmap Reminder • Last lecture is Monday, April 29th • Final emphasizes last third of class: • Voting and Elections • Campaigns • Public Opinion and Socialization • Watergate • Final Exam on Monday, May 6th • Final: 2 long essays, multiple choice questions
Study Suggestions • Gurian essay on 2012 election (pdf on ELC) • Timeline of presidential elections (pdf on ELC) • Emailing Watergate cast of characters (because I don’t want you to get caught up in who’s who)
Public Opinion and Political Socialization • Define public opinion • Why is public opinion important? • Can politicians ignore public opinion?
Public Opinion and Political Socialization • Define political socialization • What’s the difference between political ideological and party identification? • How does political socialization happen?
How Does Context Affect Campaign Strategy? • You can think about this question generally as well as in the context of presidential elections. • Why do people run for elected office? • Does everyone want to win? • When to run? • How often are elections? • How do economic conditions affect decision? • Open seat v. incumbent • Redistricting?
Do Campaigns Matter? • Thomas Holbrook: Do Campaigns Matters?
Do Campaigns Matter? • Does the candidate who spends more always win? • Distinguish persuasion from mobilization • How does information reach people? • Peer opinions more important than advertising • Social media increasingly important • Personal contact important in smaller elections
Presidential Elections • Very long campaign (know timeline) • In presidential elections, what issue should the candidate from incumbent’s party say is the most important? • What about the candidate from the out-party? • Chart on ELC provides nice summary of presidential campaigns
Presidential Elections • How many votes does it take to win presidential election? • What is a swing state? • Why are swing states important? • What factors do political scientists use to predict outcome of general elections for president?
Georgia Distinctions • How often are Georgia Senators elected? • Non-partisan judicial elections • Run-off elections (in primary and general elections)
For next week • Take note of how Watergate crisis illustrates the major themes of the class • Checks and balances • Presidential powers and approval • Public opinion, public behavior