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Home Storage Product Launch

Home Storage Product Launch. ReadyNAS Duo v2 ReadyNAS NV+ v2. What is it?. NETGEAR brings network storage to more homes than anyone else. The new ReadyNAS Duo and NV+ double legacy performance for up to 30% less. Two freshly redesigned and updated models: 2 bay Duo (-200XXX)

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Home Storage Product Launch

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  1. Home Storage Product Launch ReadyNAS Duo v2 ReadyNAS NV+ v2 NETGEAR Confidential INTERNAL USE ONLY

  2. What is it? • NETGEAR brings network storage to more homes than anyone else. The new ReadyNAS Duo and NV+ double legacy performance for up to 30% less. • Two freshly redesigned and updated models: • 2 bay Duo (-200XXX) • 4 bay NV+ (-200XXX) • Designed for: • Volume eCom and DMR channel partners • Educated first-time NAS buyers for SOHO and prosumer applications (entry geeks) • Thrifty prosumers (poor geeks) NETGEAR Confidential - INTERNAL USE ONLY

  3. Why Duo and NV+ v2? • The only vendor with 24x7 support and 3 year warranty • The #1 network storage vendor (Gartner <$5K) • 26 regional offices, 22 support locations and 16 languages 2. All the speed for up to 30% less cost • 20% faster backups with the first USB 3.0 support • Media streaming that’s up to 140% faster than others 3. Easier to use than ever before • Complete setup in less than 8 clicks (new GUI) • Zero downtime expansion • Hacker-safe remote connections from mobile devices • Private, full resolution photo sharing without 3rd party sites NETGEAR Confidential - INTERNAL USE ONLY

  4. How do I get it? • Forecasts due Oct 14 • Price book, Product Setup Sheet, Datasheet Oct 18 • xFactory Oct 31 • Press Release Nov 9 • Initial stock (DISKLESS ONLY) Nov 9 • Initial stock (populated) Nov 23 • Supply to be allocated WW: • 5000 Duo • 2500 NV+ Disk Promo! NETGEAR Confidential - INTERNAL USE ONLY

  5. Pricing (USD) SRP based on suggested eComm pricing / margins NETGEAR Confidential INTERNAL USE ONLY

  6. What tools are available? • Images in MediaBin (Now) • Product shots • GUI screen shots • Banner ads • Landing page • Flash demo video • 25/50/100 word copy blocks • Battle Cards (Oct 18) • Datasheet (Oct 18) • Product Setup Sheet (Oct 18) NETGEAR Confidential - INTERNAL USE ONLY

  7. ProSupport Upgrades • Unique services only NETGEAR can offer! • All products have 3 yrs, 90 days support • XPressHW upgrades from 10 day swap to NBD* • OnCall 24x7: XpressHW plus 24x7 telephone support • Easy upsell to margin and ASPs on DMR/eCom sites • Tools • Currently on all price lists • New service datasheet (October 18) NETGEAR Confidential - INTERNAL USE ONLY * NBD – Next Business Day

  8. ProSupport Pricing (USD) SRP based on suggested eComm pricing / margins NETGEAR Confidential - INTERNAL USE ONLY

  9. Cool New Features

  10. New Wizard! NETGEAR Confidential INTERNAL USE ONLY

  11. Sexy New Interface! NETGEAR Confidential INTERNAL USE ONLY

  12. Simplified Management! NETGEAR Confidential INTERNAL USE ONLY

  13. New Photo Sharing App! • Over 18,000 photos shared last week; over 2M to date • Full print-quality without the 3rd party intermediary • No fees! Totally private! NETGEAR Confidential INTERNAL USE ONLY

  14. Mobile Apps! • Mobile platform file sharing over an encrypted connection – with no complicated setup! • iPhone and Android NETGEAR Confidential INTERNAL USE ONLY

  15. Internal Positioning

  16. 2-Bay Internal Positioning

  17. 4-Bay Internal Positioning

  18. Competitive Positioning

  19. 2-Bay Home NAS Competitors NETGEAR Confidential INTERNAL USE ONLY

  20. Silver Bullets for 2-bay Competitors • Synology – DS211 • Service/Support • 2 year warranty, limited support hours • Flimsy plastic chassis • Price/performance • Up to 30% higher equivalent price • 20% slower USB 2.0 transfer speeds • Simplicity • No hot swap drive bays • 4 different apps for remote access • QNAP – TS-219P+ • Service/Support • 1 year warranty, limited support hours • Flimsy plastic chassis • Price/performance • Up to 30% higher equivalent price • 20% slower USB 2.0 transfer speeds • Simplicity • No private photo sharing app • Buffalo – LinkStation Pro Duo • Service/Support • 1 year warranty, limited support hours • Flimsy plastic chassis • Price/performance • 30% slower • USB 2.0 transfer speeds • Simplicity • No hot swap drive bays • No automatic expansion • No private photo sharing app • No Android app • Iomega – ix2-200 Cloud Edition • Service/Support • Limited support hours • Flimsy plastic chassis • Price/performance • 50%+ slower • USB 2.0 transfer speeds • Simplicity • No hot swap drive bays • No automatic expansion • No private photo sharing app RISKY and COMPLEX SLOW RISKY and COMPLEX SLOW NETGEAR Confidential INTERNAL USE ONLY

  21. 4-Bay Home NAS Competitors NETGEAR Confidential INTERNAL USE ONLY

  22. Silver Bullets for 4-bay Competitors • Synology – DS411j • Service/Support • 2 year warranty, limited support hours • Flimsy plastic chassis • Price/performance • Up to 30% higher equivalent price • 50% less memory (RAM) • 20% slower USB 2.0 transfer speeds • Simplicity • No hot swap drive bays • 4 different apps for remote access • QNAP – TS-419P+ • Service/Support • 1 year warranty, limited support hours • Flimsy plastic chassis • Price/performance • Up to 20% higher equivalent price • 20% slower USB 2.0 transfer speeds • Simplicity • No private photo sharing app • Buffalo – LinkStation Pro Quad • Service/Support • 1 year warranty, limited support hours • Flimsy plastic chassis • Price/performance • 30% slower • USB 2.0 transfer speeds • Simplicity • No hot swap drive bays • No automatic expansion • No private photo sharing app • No Android app • Iomega – ix4-200d Cloud Edition • Service/Support • Limited support hours • Flimsy plastic chassis • Price/performance • 50%+ slower • USB 2.0 transfer speeds • Simplicity • No hot swap drive bays • No automatic expansion • No private photo sharing app RISKY and COMPLEX SLOW RISKY and COMPLEX SLOW NETGEAR Confidential INTERNAL USE ONLY

  23. Questions? NETGEAR Confidential - INTERNAL USE ONLY

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