1 / 12

Cost-effectiveness of a Physical Activity Awareness Campaign

Cost-effectiveness of a Physical Activity Awareness Campaign. Jennie Petersen, MSc. Student Dept. of Community Health Sciences Faculty of Medicine University of Calgary. VERB Awareness Campaign. VERB - Physical Activity Awareness Campaign Target: Children 9-13 years old

tad-dickerson
Download Presentation

Cost-effectiveness of a Physical Activity Awareness Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Cost-effectiveness of a Physical Activity Awareness Campaign Jennie Petersen, MSc. Student Dept. of Community Health Sciences Faculty of Medicine University of Calgary

  2. VERB Awareness Campaign • VERB - Physical Activity Awareness Campaign • Target: Children 9-13 years old • National-level campaign implemented in 2002 in the USA • Two-year evaluation in 2004 (Huhman et al., 2007) • Purpose: Examine effect of VERB on children’s behaviour • Study design: Longitudinal cohort, n=2257 • Measurement tool: Youth Media Campaign Longitudinal Survey • Result: Significant dose-response relationship between ‘aware’ and ‘unaware’ children

  3. Research Questions 1) What is the cost-effectiveness (CE) of the VERB physical activity (PA) awareness campaign? 2) What are the implications of the results for Canada?

  4. Methods • Evidence from the VERB campaign was used to determine the CE of a PA campaign • Extrapolated results to 60 years of age and estimated: • Cases of CVD prevented • Net medical costs (cost-offsets) • Cost-Effectiveness Analysis (Modeling) • Compared PA campaign with ‘Do Nothing’ strategy • Adopted a health care payer perspective • Estimated (net) cost per case of CVD prevented

  5. Model

  6. Model 17% 29% 61% 81%

  7. Results • Cost of the VERB campaign • (US) $9,240 per 1000 children • Cases of no CVD • PA Campaign: 775.5 cases per 1000 children • Do Nothing Strategy: 772.9 cases per 1000 children • Difference: 2.6 per 1000 children • Lifetime medical costs • PA Campaign: (US) $33,414,000 per 1000 children • Do Nothing Strategy: (US) $33,495,000 per 1000 children • Difference: (US) -$81,000 per 1000 children • Net costs of the intervention • (US) -$71,760 per 1000 children … cost savings!

  8. Sensitivity / Scenario Analysis • Result remains robust to changes in: • Awareness levels • Probability of an active child becoming an active adult • Prevalence of CVD in active and inactive people • Campaign effectiveness • Result was not robust to changes in: • Medical Costs

  9. Assumptions … limitations • Difference in PA attributed solely to the campaign • Sedentary children remain sedentary as adults • PA behaviour doesn’t change over lifetime, except from adolescence into adulthood • Excluded health care costs associated with PA • Only included benefits of PA in preventing CVD

  10. Conclusions • VERB PA Campaign aimed at children appears highly cost-effective • Strength of this CE is limited by strength of evidence / assumptions used in the model • Results remain robust to changes in most assumptions … but not all • Relied on US data! … Implications for Canada?

  11. Collaborators: Dr. Alan Shiell Dr. Tish Doyle-Baker Ms. Michelle Fry Special Thanks: Dr. Herb Emery Dr. Fiona Shrive Dr. Braden Manns Acknowledgements Funding: Canadian Institutes of Health Research

More Related