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Malcolm Holden October 2007

Enterprise Content Management Integrating Content, Process, and Connectivity for Competitive Advantage. Malcolm Holden October 2007. Are You Using Information to Drive Competitive Advantage?. Customer Service Optimized Operations Regulatory Compliance Managed Risk and many more….

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Malcolm Holden October 2007

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  1. Enterprise Content ManagementIntegrating Content, Process, and Connectivity for Competitive Advantage Malcolm Holden October 2007

  2. Are You Using Information to Drive Competitive Advantage? Customer Service Optimized Operations Regulatory Compliance Managed Risk and many more… Information Complexity 60%+of CEOs: Need to do a better job leveraging information Trusted? In context? In line? Complete? Accurate? Timely? Business Pressures 5X More Value created by organizations effective at using information as an asset Sources: IBM Attributes & Capabilities Study, 2005; IBM CFO Study, 2006

  3. Lost Time Reduced Service Increased Costs Lost Revenue Why is it Challenging to Leverage Information?

  4. Delivering information in context to optimize business processes, applications and productivity… People, Processes, Applications Individual Applications & Processes Application Application Application Application Application Open Standards Flexible Architecture Databases Warehouses Leverage heterogeneous applications and information sources Rich Media Documents e-Mail Protect & extend existing investments

  5. Is the best, most accurate information available? Are all the steps complete? Have the right people been involved? Will the right decision be made when it needs to be made? Business processes facilitate the moment of decision It all comes down to making the right decision

  6. Web Pages Forms Electronic Documents Photos, Graphics, Video Reports Email Paper Documents & Files ContentManagement Fax Most of your processes involve content Lifecycle Management Library Services Search Records Management Archive Collaboration Security & Access Management BPM &Enterprise Applications Other Repositories

  7. …processes require users to review documents for approvals, data-entry, and decision-making Content forms the basis for document-centric processes are vital for day-to-day operations Document-intensive… Content-centric… Decision-intensive… Examples: • Bank loan processing • Insurance claims processing • Government case management • Invoice processing

  8. Organizations need to address the challenges that are inherent within document-centric processes Issues Drivers • Manual and labor-intensive • Reduce operating and transactional costs • Lack of flexibility • Respond to changing business conditions • Limited visibility, control, and measurement • Manage issues before they become problems

  9. Need a solution that recognizes the synergy between process and content Content-aware Process • A change in content launches a process – Active Content • Process changes content as it executes • Content defines the context in which decision are made in processes • Processes, rules, forms are content subject to versioning, search, etc. Process-aware Content

  10. Active Content – putting content to work Create Promote Lifecycle Policies Approve Change Review & Release Demote Check-in Update Lifecycle Actions Email Notification Essential for Case Management applications Case Event / Change Notification Check-out Lifecycle Events Delete Update Enterprise Applications Render & Deploy

  11. Optimize Automate Integrate Business ProcessManagement is the key to automating document-centric processes

  12. How are BPM and ECM related? In terms of technology, what relationship do you see between ECM and BPM? Source: AIIM 2007 State of ECM Industry Survey

  13. An integrated approach to ECM Active Content Imaging / Capture Document Management Web Content Mgt. Content Federation Collaboration Process Workflow Simulation Analytics Forms Development Framework Compliance Records Mgt. Email Mgt. Search & Discovery Shared Drive Mgt. Classification IBM ECM Platform

  14. Competitive Advantage An integrated approach to ECM • Increased Business Agility • Supports Faster Decision Making, Streamlined Processes, Reduced Cycle Time • Improves Customer Service • Reduces Transaction Processing Costs and Errors • Streamlines Exception Handling • Delivers Enhanced Operational Visibility • Supports Compliance – part of the process

  15. Fill in your feedback form • Please find on your seat a feedback form and business card sized CD. • Fill out your feedback form. • Take it to an IBM representative to obtain your FREE gift! • Your FREE CD contains collateral and a link to receive 25% off software!

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