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Agenda 02/07/2012 Sociology 3B Sponge Review Posters Types of culture Homework Conclusion

Agenda 02/07/2012 Sociology 3B Sponge Review Posters Types of culture Homework Conclusion . Culture and Social Structure SSSocC1: Students will explain the development and importance of culture. c. Explain the importance of culture as an organizing tool in society.

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Agenda 02/07/2012 Sociology 3B Sponge Review Posters Types of culture Homework Conclusion

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  1. Agenda 02/07/2012 Sociology 3B Sponge Review Posters Types of culture Homework Conclusion Culture and Social Structure SSSocC1: Students will explain the development and importance of culture. c. Explain the importance of culture as an organizing tool in society. d. Describe the components of culture to include language, symbols, norms, and values. SSSocC2: Students will evaluate how cultures develop and evolve. a. Explain cultural change and diversity include ethnocentrism, cultural relevance, folk culture, pop culture, counterculture, subculture, and culture shock. b. Compare material and non-material culture. c. Analyze the impact of globalization on US and other world cultures.

  2. Poster Review • For each poster, your group will answer the following questions: • What component of American culture does the poster depict? (technology, norms, values, symbols, language) • Who is the target audience? • What is the overall message of the poster?

  3. Sponge: “Well hey there… do you know who I am ? How do you know?”

  4. Do you know we are?

  5. Popular Culture Cultural activities or commercial products  reflecting, suited to, or aimed  at the tastes of the general masses of people. Sometimes referred to as “Low Culture”. Why? It is very accessible. Seems to be less complex and easy to understand, and therefore available to the masses.

  6. Pop Art Movement Pop art is an art movement that emerged in the mid 1950s in Britain and in the late 1950s in the United States.Pop art presented a challenge to traditions of fine art by including imagery from popular culture such as advertising, news, etc. Pop art is aimed to employ images of popular as opposed to elitist culture in art, emphasizing the banal or kitschy elements of any given culture, most often through the use of irony. It is also associated with the artists' use of mechanical means of reproduction or rendering techniques.

  7. High Culture The set of cultural products, mainly in the arts, held in the highest esteem by a culture. Culture of the Elite Not very accessible for most people. Seems more difficult and hard to understand.

  8. High vs Low • Who gets to decide?

  9. Folk Culture • Folk culture refers to the lifestyle of a culture. Historically, handed down through oral tradition, it demonstrates the "old ways" over novelty and relates to a sense of community. Folk culture is quite often imbued with a sense of place. • Folk Art is not influenced by movements in academic or fine art circles, and, in many cases, folk art does not include work made by professional artists and sold as "high art" or "fine art" to the society's art patrons.

  10. What does this picture represent?

  11. Mash Up Activity • Find or make a mash-up of high and low culture. • Explain the two examples separately and then describe the effect when they are combined. • How does the combination change the value of the material culture?

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