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The Rise of the Mobile Connected Dealership

The Next Communication Channel: Mobile Marketing and Beyond. The Rise of the Mobile Connected Dealership. Smartphone’s. 64% of 25-35 year olds own a smartphone 1 in 4 mobile subscribers over the age of 55 own a smartphone. Source: mannixmarketing.com.

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The Rise of the Mobile Connected Dealership

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  1. The Next Communication Channel: Mobile Marketing and Beyond The Rise of the Mobile Connected Dealership

  2. Smartphone’s • 64% of 25-35 year olds own a smartphone 1 in 4 mobile subscribers over the age of 55 own a smartphone Source: mannixmarketing.com Time it takes the average person To respond to a text message: 90SECONDS. 48 The SMS text messaging market is expected to grow from $150 billion in 2009 to $223 billion by the end of 2014 Hours The average open time for an email. Source: CTIA.org Source: Portio Research

  3. Mobile Coupons get 10 times the redemption rate of traditional coupons Source: Borrell Associates 91% of all U.S…. Citizens have their mobile device within reach24/7 95% of smartphone users looked up local information, & of those, 61% called & 59% visited the business. Source: Morgan Stanley Source: Google IPSOS

  4. Social vs. Mobile Marketing For the first time in history, the semi-annual survey conducted by CTIA-The Wireless Association shows the number of wireless subscriber connections (322.9 million)has surpassed the population (315.5 million) – October 11, 2011 ® Only 1/3 of Facebook’s 600 million+user base uses Facebook Mobile Facebook has only 50.6% of the North American population – Mobile users with SMS enabled phones is 92% Source: PRNewswire.com

  5. Mobile Internet growth By 2014, mobile internet should take over desktop internet usage Source: PRNewswire.com

  6. SHORTCODE (STAYS THE SAME) KEYWORD (CHANGES) Text DEALER to 72727for an Extra $2,000 Instant Cash on your Trade-in Text Call to Action Live Demonstration“Try it on your phone Now!” When client texts, They are entered Into your database! Deliver Coupon or Reminder Right to the phone! Offer can expire quickly to encourage quick visit To: 72727 MSG: Dealer TEXT MESSAGING 101

  7. Add to the Pool: • Every customer that comes in contact with Your Dealership is engaged with MOBILE. • a. A chance to enter to WIN a Great Prize • b. Received a Business Card • c. Signed agreements to purchase a vehicle • d. Responded to an offer in Traditional Media • These clients are then marketed to timely over the upcoming months, generating more transactions. • Dealership • Pool of Current and • Future Clientele

  8. Timely Promotions = Higher Redemption Rates • Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment! • Putting the Offers Right in the Hand of your Current and Potential Customers! • = More Transactions per Month John’s Lincoln: This weekend ONLY, we will give you $1,500 over blue-book on your trade-in, FWD 2 friends Show msg to redeem, exp. 5.2 Reply STOP 2end Jackson Honda: Early Bird special all day long thru Friday! Show msg to redeem $10 OFF your service , code mb8483 exp. 4.9 Reply STOP 2end Paul’s Toyota: Weekend Sales Event starts Now! First 100 people on our lot gets a FREE Nascar jacket; http://Paulscars.com Reply STOP 2end

  9. (Example of Return-on-Investment on a small scale) 2% or Higher Redemption Rate on Promotion or Coupon 1,000 Customers in your database Average Transaction or Sale of Vehicle Industry ranges between 5-10% redemptions on Mobile offers & coupons Quantifiable Return on this direct media! Investment to send 1000 messages to Database? $50 ROI on even 40 people scheduling service or buying a vehicle? $100 Average additional transaction X 40? $4,000

  10. Get the potential customers to Text (KEYWORD) to • SHORTCODE (72727). • Virtual Business Cards – Environmentally Friendly • Combine with Traditional engagements • Use in Social Networks • Add the Mobile “Opt-in” Option to your • current Website • Deliver Inventory Updates Direct • VIP Maintenance Offers • Engage Current Buyers • Your clients sign a agreements to buy. Add • the mobile opt-in verbiage, and upload every • client into your mobile database. The Mobile World 101 To: 72727 MSG: TOYOTA 3 Ways to Get an Opt-in

  11. Virtual Business Cards • We use Virtual Business Cards, They are environmentally friendly. • Text Dave to 72727 • Customer that texts – is entered into database Dave Garcia: Toyota of Olathe p. 1 (816) 555-5555 e. daveg@toyota.com See our inventory, http://toyotaolath.com Reply STOP 2end BONUS: Customer Service Representative gets an instant Text message with the Phone number of the potential client right to his/her cell-phone instantly. Lead can then be followed up with for increased conversions!

  12. Smart Updates? Smart Savings? Text SMART to 72727 Text BASEBALL to 72727 for $30 OFF Updates on Inventory? Text CAMARO to 72727 $2,000 Rebate Today Text VENZA to 72727 Inventory Updates Text TOYOTA to 72727

  13. LEAD GENERATION NEW CLIENTS 72727 Toyota: You are entered for a chance to win! Reply with your email for an additional entry. Reply STOP 2 quit, help 4 help

  14. When Customers sign Purchase order, they are automatically entered Capture Current Customers when they sign their service agreement; Automatically upload them into the database and issue out a reminder text-message 90 days later to increase the frequency of the transactions. Purchase agreement! By signing this agreement authorizes Big Johns Auto-mall to send You updates and offers direct to your mobile phone. Up to 3 messages Per month, standard text message rates apply, reply STOP 2 quit at any- Time. 72727 Hogan Tire: $5 OFF your next oil change with coupon code MB 2433, watch for future savings direct from us. Reply STOP 2 end Mobile Phone Number required I authorize Big John’s to send me Mobile Exclusive Offers and Specials Now Market Service Offers direct to their hand-held Devices in the future.

  15. 72727 Capture Web Traffic into Database! MolleChevroley: $1,000 OFF your vehicle purchase this month only on any Certified Pre-Owned vehicles. Show message to redeem, exp. 3.28.11 Reply STOP 2 end Get an Instant $1,000 OFF Your Vehicle Mobile ONLY Coupon! Enter Mobile Number Donate NOW! Mobile Coupon will be sent Right to your phone instantly!

  16. Send Promotions to your Database to do More Than Just Coupon! • Capture Email • Support Causes • Increase Social Network Followers • More Transactions per year 72727 72727 72727 Oil Seattle Toyota has a VIP Special on Facebook, Follow us NOW and see how we love you. Reply STOP 2quit Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit 15% OFF any 50,000 mile, or 75,000 service this week only, call 816-229-8800 or click http://servicemolle.wap Reply STOP 2quit To complete your entry to win a FREE Oil Changes for a year reply with your email address and watch for more great deals!

  17. Promotions Match Organization Objectives Deliver Video Right to your Interested Clients Phones! 72727 John’s Ford: See our F-250 Premium package only offered this weekend. Video of the options right to your phone, click http://bit.ly to see. Reply STOP 2 quit

  18. Utilize Databases Based on Who They Are! Frequency of Messages Current Client Database Potential Client Database Title slide 1 per month 2 per month Send Messages that Match Objectives: Lead Mine for New Business Grow Brand Awareness Convert Leads Send Premium Offers Capture email And more… Drive Social Network Behavior Capture Email for additional Touch Point Create FWD 2 Friend Opportunities Drive additional transactions Drive Awareness of New Products GROW TOMA And more… Leverage Mobile for Big Profits

  19. 72727 Text Appointment Notification! Brandon, Just a reminder that your 25,000 mile service is scheduled for tomorrow at 2:00pm, reply to this message if you can’t make it and we can reschedule, or call 555-555-5555 Donate NOW! Enter Mobile Number

  20. Contact Us Today! www.HipChime.com Gary Mc Clure Phone. 503.489.9090 Text GARY to 28748 gary@hipchime.com

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