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Membership Net+1

Membership Net+1. DISTRICT 12 LEADERSHIP TRAINING. OBJECTIVES. Objective 1: To communicate District Goal of Net + 1 per Club Objective 2: To provide current Club statistics compared to goal Objective 3: To identify strengths in District on Membership

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Membership Net+1

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  1. Membership Net+1 DISTRICT 12 LEADERSHIP TRAINING

  2. OBJECTIVES • Objective 1: To communicate District Goal of Net + 1 per Club • Objective 2: To provide current Club statistics compared to goal • Objective 3: To identify strengths in District on Membership • Objective 4: To provide retention strategies • Objective 5: To identify your District 12 Membership Liaisons

  3. Membership Goal: Net + 1 • What is Net + 1? • Each Club has a goal to increase its membership by Net + 1 per year • Equates to Net + 2 over Biennium • Starting point – Club membership numbers as of June 1, 2012 (Beginning of the Biennium) • Monthly membership numbers against goal communicated. • Case Study - Goal of Net + 1 • Club has 39 members as of June 12, 2012 • First year goal (2012-2013) = 40 • Second year goal (2013-2014) = 41 • First Year (2012 – 2013) • Adds 2 members • Loses 9 members (did not renew) • Did the Club meet it’s objective? • 39 + 2 – 9 = 32 - No

  4. Current Club Goals and Progress (as of Feb. 18, 2014) • Area 1 Goal Actual • Billings 46 42 • Black Hills 67 82 • Glendive 15 14 • Pierre Ft. Pierre 22 24 • So. Black Hills 20 16 • Spearfish 44 43 • Sturgis 21 20 • Area 4 Goal Actual • Royal Gorge 24 21 • Pikes Peak 30 24 • Prowers Cty 23 29 • Area 2 Goal Actual • Cheyenne 26 38 • Converse Cty 19 19 • Fort Collins 15 26 • Greeley 22 21 • Laramie 52 59 • Area 3 Goal Actual • Boulder Cty 20 17 • Denver 41 33 • Denver II 26 25 • Douglas Cty 19 24 • Foothills-Bldr 30 28 • Lakewood-Gldn 14 9

  5. Retention • Did you know? • It is cheaper to retain a member than to recruit a new one? • When a Member is lost, two must be recruited to grow? • When a Member is retained, new growth occurs with every new recruit? • Warning Signs: decline in attendance / committee involvement • Why members choose to not renew • Don’t see value • Club assumes member will renew (renewal efforts might be focused to specific groups.) • Not having good member activities – service projects • Economics • Loss of Interest • Personal Circumstances • New Members haven’t been involved early

  6. Strategies • Strategies • Personal Follow-up • Value Members • Find out skills and ask them to take a task that they can do. • Get to know your members individually • Smile and say hi! • Say “Thank You” • Show you care - 50/50 to raise $ for member care • Recognize • Honor for years of involvement / service • Certificate of appreciation for a job well done. • Recognize for accomplishments outside club. • Support from family – family night

  7. Strategies • Retention: • Successful membership is every member’s role! • This is an IMPORTANT time – dues renewal in April/May • Don’t wait to find out if a Member is going to renew or not! • What can I do? • Membership Committee – divide up retention and recruiting • Ask members to participate • Calling members not attending • Recognition event • Use training - mentor program / new member orientation – to retain your new members! • Learn from each other • What are your best practices? • Black Hills – Expo event; well known & reputable in community • Cheyenne – Ladies Night Out; planned membership event as part of Ladies Night Out event. • Douglas County – Trivia Night; personal touch – meet for coffee with potential members • Prowers County – International Women’s Day Roses

  8. Resources • Membership Training: • Mentor Program • D12 Training was held July, 2013 • Materials available on D12 website: www.zontadistrict12.org/training • New Member Orientation • D12 Training was held January, 2014 • Included a PowerPoint AND New Member Manual (that Clubs can customize). • Materials available on D12 website: www.zontadistrict12.org/training • “Is there a Hole in your Bucket?” Presentation • Given at 2013 Area Meetings • Materials available on D12 website: www.zontadistrict12.org/training • Clubs – Best Practices • Get to know other club membership chairs across the District! • Ask them for ideas / best practices

  9. District 12 Membership Team • Membership Chair: Marcy O’Toole • Email: motoole48@comcast.net • Area 1: Theresa Forbes • Email: tlarueforbes@hotmail.com • Area 2: Michelle Ammerman • Email: michelleinwyo@gmail.com • Area 3: Ann Hodgson • Email: johnannhodgson@att.net • Area 4: Linda Hawkins • Email: flowerboutique86@hotmail.com

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