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Membership Campaign

1. Membership Campaign. Missouri DECA: Reach YOUR Membership Summit. 2. Goal & Rationale. Increase overall Missouri DECA membership by 10% 9,169 to 10,085 members. 3. Goal & Rationale. 4. Key Messages.

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Membership Campaign

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  1. 1

  2. Membership Campaign Missouri DECA: Reach YOUR Membership Summit 2

  3. Goal & Rationale • Increase overall Missouri DECA membership by 10% • 9,169 to 10,085 members 3

  4. Goal & Rationale 4

  5. Key Messages • Missouri DECA chapters will participate in a Reach YOURMembership Summit Membership Campaign to support DECA’s “Aspire Higher” campaign. 5

  6. Paralleled Structure 6

  7. Key Messages • 3 Tier-Based Membership Program • 10% Increase: Powder Chapter • 20% Increase: Blizzard Chapter • 30% Increase: Avalanche Chapter 7

  8. Key Messages • Local chapters will develop local membership goals to correlate with State and National membership growth plans. 8

  9. Key Messages • Resources, tools and consistent communication and support network will be available for local advisors. 9

  10. Key Messages • Weekly information, progress reports, and membership increase ideas will be established and communicated to local advisors. 10

  11. Key Messages • Incremental and culminating incentives will be offered throughout the campaign to local chapters, advisors and/or students that meet/exceed membership goals. 11

  12. Example Action Items • Create a Resource Kit for advisors. • Develop personalized membership goals for each local chapter. • Establish Reach YOUR Leadership Summit communication network 12

  13. Communication Channels • Reach YOUR Leadership Summit Advisor Communication Network • Advisor E-mailing • Mailings • Workshops • Conference communication 13

  14. Communication Channels • Student Communication • Conferences • Workshops • State Officer Outreach • Social Media • Facebook • Twitter • Blogs 14

  15. Communication Channels 15

  16. Communication Channels • Alumni + Partner Communication • E-Mail • Mailings • Website • Social Media • State Officer Outreach 16

  17. Resources • Provide to Chapters • Reach YOUR Leadership Summit Resource Kit • Membership Video • RYMS Promotional Materials • Deliveries on Incentives • RYMS Communication • MO DECA Website 17

  18. Incentives 10% Tier • One (1) DECA Blazer Badge Exchange • RYMS Certificate 20% Tier • Two (2) DECA Blazer Badge Exchange • RYMS Certificate • Competitive Event/Teaching Resources 30% Tier • Three (3) DECA Blazer Badge Exchange • RYMS Certificate • Competitive Event/Teaching Resources • Waive SCDC registration fee for up to four (4) students • VIP Seating at Hypnotist Show 18

  19. Incentives • District with the highest overall percentage of membership increase will earn VIP rooming at SCDC 19

  20. Chapter Development Missouri DECA: How to Get 20% from 15% (or how to make Dr. Davis happy) 20

  21. Goal & Rationale • Increase the number of Missouri DECA chapters by 20% • 152 chapters to 183 chapters 21

  22. Key Messages • Develop a defined list of viable prospects for new DECA chapters in the state of Missouri. 22

  23. Key Messages • Prepare promotional materials for presentation to counselors/administrators, district officials and prospective DECA advisors. 23

  24. Key Messages • Engage local National Advisory Board members to advocate for and promote DECA chapter development in their local areas. 24

  25. Key Messages • Develop a timeline to qualify, prospect, approach and engage potential new chapters. 25

  26. Example Action Items • Gather prospect lists from MO DESE to determine strong, viable schools with no DECA program. • Focus on re-activating chapters. • Create letters of encouragement from NAB members to send to prospects. 26

  27. Communication Channels • Mailings • Administrators/Counselors • Potential Advisors • Prospecting • Qualifying Lists • Phone Calls • In-Person Meetings • New Advisor Mentorship • E-Mailings • Mentor Meeting 27

  28. Resources • Prospect list of Marketing Education Programs • Distribution of new Partnership Video to each chapter advisor • New Advisor Publication + Promo Cards • State Officer Contact • Conference Invitations for Prospects 28

  29. Incentives • Complimentary state conference attendance for prospects • New Advisor Institute • Chapter Mentors • State Officer Mentorship for students of new chapters • New Advisor Mentorships • Invitation to ICDC for new advisors • FUS Flash Drive 29

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