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Action Plan for Sustainability and Environmental Responsibility. Presentation to the National Association of Wholesaler-Distributors by George P. Nassos October 15, 2008. The Need for Sustainability – The Environment’s Big Three. Energy – Depleting Fossil Fuels Water – Growing Shortage
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Action Plan for Sustainability and Environmental Responsibility Presentation to the National Association of Wholesaler-Distributors by George P. Nassos October 15, 2008
The Need for Sustainability – The Environment’s Big Three • Energy – Depleting Fossil Fuels • Water – Growing Shortage • Global Warming: 3-5º F., 2050, 60-80%, 1990
Take Your Choice! • CERES Principles • 4 R’s • Energy Efficiency • Adopt Sustainable Strategies
More Choices! • Apply Systems Approach – Tunneling • Climate Strategy • Green Buildings
Can Start With Quick Fix – Adopt the CERES Principles • Protection of the Biosphere • Sustainable Use of Natural Resources • Reduction and Disposal of Wastes • Energy Conservation • Risk Reduction
CERES Principles (cont’d) • Safe Products and Services • Environmental Restoration • Informing the Public • Management Commitment • Audits and Reports
Four R’s • Analyze waste streams • 1 – Determine waste value and Reduce • 2 – Identify alternatives and Reuse • 3 – Recycle • 4 – Redesign
Energy Efficiency • Eco-efficient vs. Eco-effective • Initially, Focus on Efficiency • Then, Focus on Renewable Energy
Adopt Sustainable Strategies • The Natural Step
The 4 Conditions of The Natural Step • Do not systematically increase concentration of substances extracted from the Earth’s crust • Do not systematically increase concentrations of substances produced by society • Do not systematically mismanage the ecosphere • Resources are used fairly and efficiently in order to meet basic human needs worldwide
Adopt Sustainable Strategies • The Natural Step • Servicizing
Servicizing • Redefine commerce to deliver service and value, not material • Maintain control over product life cycle • Produce more cost efficient products
Application of Servicizing Strategy • Incandescent Light Bulbs • Interface – Commercial Carpeting • Electrolux – Washing Machines • duPont & Ford – Auto Assembly Paint Shop
Adopt Sustainable Strategies • The Natural Step • Servicizing • Biomimicry
Learn From Nature – Biomimicry • Solar panels • Abalone • Spider’s silk • Bi-valves • Cow’s enzyme • Rhinoceros horn
Adopt Sustainable Strategies • The Natural Step • Servicizing • Biomimicry • Base of the Pyramid
The Global Pyramid Purchasing Power Population in Millions >$15,000 800 Wealthy Emerging Middle Class $1,500 – 15,000 1,500 Low-Income Markets (BOP) <$1,500 4,000
The Great Leap Downward Bottom of the Top Base of the Pyramid
Driving Innovation from the Base of the Pyramid • Honda • LEDs • Phones • Nirma • Galanz
Adopt Sustainable Strategies • The Natural Step • Servicizing • Biomimicry • Base of the Pyramid • “BHAG”
Advantages of Vertical Farming • Year-around crop production • No weather problems • All food grown organically • Eliminates agricultural runoff • Farming in urban centers • Reduces fossil fuel use • Converts black and gray water
Tunneling • Diminishing Returns • Interface • House Insulation
Climate Strategy • Chicago Climate Exchange • Integrating Carbon Trade
Integrating Carbon Trade • Cap-and-Trade Market
Integrating Carbon Trade • Cap-and-Trade Market • Offset Exchange
Integrating Carbon Trade • Cap-and-Trade Market • Offset Exchange • Cap-and-Dividend
Climate Strategy • Chicago Climate Exchange • Integrating Carbon Trade • U. S. Climate Action Partnership
U.S. Climate Action Partnership • Companies trying to influence government • Six principles • Account for climate change • Create incentives • Be environmentally effective • Create economic opportunity & advantage • Be fair to impacted sectors • Reward early action
Green Buildings -- LEED • USGBC • LEED Certification • EB – NC – CI – CS – H – ND
Measuring Your Success – With GEMI • What is material 1. Understand context 2. Assess issues 3. Develop key objectives • What and how to measure 4. Define key performance indicators and metrics • How to assure effectiveness 5. Evaluate and communicate metrics 6. Evaluate integration and improvement
Why Do Companies Seek Sustainability? • Economics • Image • Marketing • Social Consciousness • Concern for the Environment • Achieve Competitive Advantage • Survival
The Importance of Commitment • Board Commitment • Officer Commitment • Manager Commitment • Employee Commitment
What Are Some Companies Doing – Or Not Doing • Acquiring Sustainable Companies • General Electric • Panasonic (Matsushita) • Interface • USCAP – or -- CEED • Shell • Terra Choice Study
Why Sustainability Has Not Made a Breakthrough “There is an important job to be done, and Everybody expects that Somebody would do it. Anybody could do it, but Nobody did it. Somebody gets angry about that because it is Everybody’s job. Everybody thinks that Anybody should do it, but Nobody realizes that Everybody would not do it. It ends up that Everybody blames Somebody when Nobody does what Anybody has to do.”
Thank you for this opportunity! George P. Nassos george.nassos@iit.edu 312-906-6543