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SOSD MFG Rep Sales Meeting December 2012 Amy Randolph. 2013 Focus. Main focus should be on Privacy Secondary focus on Projectors Persistence around developing vertical market approaches with your customers The market for Privacy is growing! Government buying season
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2013 Focus Main focus should be on Privacy • Secondary focus on Projectors Persistence around developing vertical market approaches with your customers • The market for Privacy is growing! • Government buying season • Healthcare—measure hospital-wide privacy filter attachment • Consultants—they have the highest adoption rate of Privacy Uncover and respond to corporate refreshes and bids • This is where competition gets its “big bumps” • Enterprise laptop market is stable • Identify large iPad refreshes and deployment Develop the B2B business for screen protectors and Apple privacy filters
3M Privacy Filters Product Portfolio Best Level of Privacy Protection - Gold Frameless Privacy Filters • User sees more clearly than ever while on-lookers see nothing but a vibrant golden screen • Provides a higher level of effective privacy protection and clarity than competitive products and standard blackout filters • No blurring or image distortion • Helps protect screens from scratches, fingerprints and damage • Filter is reversible. Choose gold or black side • Proudly made in the U.S.A. Better Level of Privacy Protection - Framed Privacy Filters • Screen data is visible only to persons directly in front of the monitor • 3M privacy technology darkens on-screen data when viewed from the side • Keeps your electronic information confidential, making it excellent for use in high traffic areas • Reduces screen glare and reflections • Easy to clean, durable, scratch-resistant surface • Provides consistently brighter and sharper on-screen images compared to standard blackout privacy filters. • Attaches with 3M™ Command™ • Proudly made in the U.S.A.
3M Privacy Filters Product Portfolio Good Level of Privacy Protection - Blackout Frameless Privacy Filters • Matte finish helps reduce screen reflections • Helps protect the screen from scratches, fingerprints and damage • Keeps on-screen information private • From the side others see a darkened screen • No blurring or distorting screen images • Proudly made in the U.S.A. Macbook Pro & Macbook Air Privacy Filters • Available in Blackout and Gold • Helps keep on-screen information private; screen data is visible only to persons directly in front of the display • Will not blur or distort on-screen images • Reversible, with anti-glare surface on one side • Application adhesive specially formulated for display screen • Includes Storage Folder & Cleaning Cloth • Made in the U.S.A.
3M Screen Protection Product Portfolio Ultra-Clear Anti-Glare Fingerprint Fading Privacy
3M Projectors Product Portfolio MP410 Mobile Projector • 300 lumens • LED light • Projectors up to 80” • Brightness fills a well lit room • PC-free viewing from microSD™, USB, or wireless • Lightweight MP220 Mobile Projector • 65 lumens • 2 hour battery • 2 GB internal memory • 1.5 W speakers • Standard android interface • Make your small screens bid
3M Projectors Product Portfolio MP300 Mobile Projector • 60 lumens • Connects to laptops, tablets, and smartphones • Ultra compact; fits in your hand and easily tucks into your briefcase • Instant on and off to project at a moments notice • Projects up to 120” • 2 W speakers with audio out • 11 ounces Portable Projection Screen • A great companion to any 3M projector • Easy to set up and easy to carry • High gain screen doubles the brightness • Expands to 26” diagonal widescreen • Collapses to 4” x 16” x 2 5/8” USB Wireless Dongle • Seamless transfer content from laptops, tablets, and smartphones • Quicker setup, less cables, and more professional presentations
Why 3M Privacy Products? • 3M is the optics expert: we listen to our customers and apply our optical expertise within our products to meet their needs and to ensure the trusted quality and innovation they expect from 3M • 3M invented the privacy filter “blackout” solution and is improving products and offerings each year • 3M has a dedicated Sales/Marketing/Manufacturing and Engineering focus for our Business Trading partners • 3M has an unmatched 3M Warehouse Distribution network as well as Distribution Partners in their respective Channels • 3M is partnering with major OEM’s to provide solutions that differentiate their product offerings • 3M is growing the business by being the only Manufacturer to “Create Awareness" of why it is so important to protect the integrity of information on Electronic Displays • 3M is “Trade Compliant” and the only supplier of privacy filters that can claim “Made in USA"
2013 MFG Rep Sales Contest • Duration: February 1 – April 30, 2013 • Team Goal: Increase purchases 20% over Feb-Apr 2012 • Category growth goal is combined 20% for: • Privacy Filters • New Era Projection and Accessories • Screen Protection Films • Optimize MISD, SOSD and MFG rep engagement; tech rep training, end user calls, dealer meetings, lunch and learns, weekly communications, etc. • Prize TBD • Contest progress will be communicated monthly
Qualifying MFG Rep Films • John Motley & Associates – 13 reps • Myers Brazell & Associates – 10 reps • Midwest Reps – 9 reps • Buddy Brown & Associates – 12 reps • B3W, Inc. – 12 reps
Sales Tools Available • Printed Literature • Privacy Full Line Brochure and Insert (#75-0500-5055-0) • Projection Full Line Brochure (#78-6970-8691-2) • Web Assets • Privacy Vertical Market E-Blasts • Privacy Commercials • Privacy Landing Pages • Projection How To Videos • 3M websites • Privacy Vertical Market Sample Packs • Healthcare, Finance, State Gov, Fed Gov, Education, Enterprise • Privacy Demo Tool • Blackout / Gold Privacy Filter Demo Card (#75-0500-5297-8) • Natural View Anti-Glare Sample (#75-0501-0535-4) • Natural View Fingerprint Fading Sample (#75-0501-0536-2) • End User Offers (Mail in Rebates) – TBD
Privacy and Projection Full Line Brochures • Privacy Filters and Screen Protectors • 8 pages • Order #75-0500-5055-0 • Projectors • 8 pages • Order # 78-6970-8691-2
Screen Protection Brochure RRD Order # 75-0500-5055-0 4 pages
Web Assets www.3Mscreens.com www.3Mmobileprojectors.com Privacy Landing Pages Privacy Vertical Market eBlasts Healthcare Finance Government IT Security Privacy Commercials MP410 eBlast MP410 “How To “Videos • Six “How To” videos on: • Projecting from a laptop • Display files from USB memory • Present wirelessly from Apple products • Present wirelessly from Android devices • Connecting wireless • Transfer files
Vertical Market Sample Packs Contents: • Cover letter for end-user • Full-line Brochure • Vertical specific literature • Vertical specific White Papers • Samples of Natural View • Sample of Privacy (PF10.1W)
Demo Tool - Blackout / Gold Demo Card • Contains 1-1/2” x 2” sample of blackout and gold privacy • Folds in half • Order # 75-0500-5297-8
Natural View Anti-Glare Screen Protector Sample RRD order # 75-0501-0536-2 25/pack
Natural View Fingerprint Fading Screen Protector Sample RRD order # 75-0501-0535-4 25/pack