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Sentroli Company: Rum and Pecan Pie

Sentroli Company: Rum and Pecan Pie. By: BJ Boldog, Stefan Parafink, Michael Coffey, and Brendan Boyte. Rum and Pecan Pie. Surveyed 400 people Asked them Overall Preference Purchase Intent Overall Appearance Overall Taste Glazed Pecan Topping Taste Rum and Pecan Filling Taste

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Sentroli Company: Rum and Pecan Pie

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  1. Sentroli Company:Rum and Pecan Pie By: BJ Boldog, Stefan Parafink, Michael Coffey, and Brendan Boyte

  2. Rum and Pecan Pie • Surveyed 400 people • Asked them • Overall Preference • Purchase Intent • Overall Appearance • Overall Taste • Glazed Pecan Topping Taste • Rum and Pecan Filling Taste • Vanilla Crust Taste • Broken down into Total Respondents, Males, Females, and Respondents with an income of $45,000 or more.

  3. Main Differences vs Competition • Larger pecan pieces in the filling, to provide a crunchier taste. • Topping has more whole pecans, but less sugary glaze, for a true pecan/less sweet flavor. • Pie crust that is flavored with vanilla, as opposed to a traditional dough flavored pie crust.

  4. Overall Preference

  5. Purchase IntentProbably or Definitely Would Order

  6. Overall Appearance

  7. Overall Taste

  8. Glazed Pecan Topping Taste

  9. Rum and Pecan Filling Taste

  10. Vanilla Crust Taste

  11. Conclusion • Sentroli should not yet introduce the product • Does not generate significantly higher positive purchase intent • Or significantly preferred and equally strong purchase intent • Some things were effective, some improvements need to be made • Overall appearance • Glazed pecan filling • Vanilla crust taste

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