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# RideTogetherBC Provincial Campaign

October 2013. # RideTogetherBC Provincial Campaign. Provincial Campaign: # Ride Together. Umbrella Campaign supports brand & message The bus is the “original social media” Soft launch on shelters, benches & buses – spring 2013. Ride Together BC Instagram Contest Page.

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# RideTogetherBC Provincial Campaign

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  1. October 2013 #RideTogetherBCProvincial Campaign

  2. Provincial Campaign:# Ride Together • Umbrella Campaign supports brand & message • The bus is the “original social media” • Soft launch on shelters, benches & buses – spring 2013

  3. Ride Together BCInstagram Contest Page • Full launch September 2013 • Focus on Instagram contest • Launched through social media & IBCs • Includes webinar for regional partners • Based on “I-spy game” • Your Mission – Funky Footwear

  4. Instagram is:A photo-taking and sharing app. What is Instagram? BC Transit launched our “iSpy” inspired Ride Together BC contest using Instagram.

  5. Three Missions:1. Funky Footwear2. Dazzling Destinations3. Snappy Signs How do I play?

  6. How does it Work? • Customers post images on their Instagram page • Include hash tag “ridetogetherbc” • BCT’s moderator approves • Viewers vote for favourite image

  7. Licence to Ride: Learn how to ride Look for answers throughout the images Include your phone & name Print out Licence

  8. Promote your Transit System! Here’s your chance for community participation – and regional competition!

  9. Visit the Marketing Resource Centre Find more information on the Marketing Resource Centre www.bctransit.com/marketing

  10. Ride Together Webpage: Public On your system’s home page And on the Go Green webpage www.bctransit.com/gogreen Find us onBC Transit’s home page 10

  11. Questions? Click on the Heart image to go directly to the #RideTogetherBC Instagram Page Thank you Maureen_sheehan@bctransit.comAnita_wasiuta@bctransit.comChelsea_mossey@bctransit.com 250-385-2525

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