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Cap tulo 7 Hist rico, tica, Modelo de Propostas e outros T picos em Pesquisa de Marketing

2. . 3. Pesquisa de marketing no Brasil e no mundo. A pesquisa de marketing, apesar de crescente no Brasil, est? longe de adquirir a import?ncia que atingiu na Am?rica do Norte, onde alcan?ou o faturamento de 6,7 bilh?es de d?lares e na Europa, onde atingiu 6,8 bilh?es de d?lares, em 2002.Os gast

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Cap tulo 7 Hist rico, tica, Modelo de Propostas e outros T picos em Pesquisa de Marketing

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