1 / 8

DECODING SECRETS OF DECEPTION

DECODING SECRETS OF DECEPTION. Jamacia Williams Mrs. Angela Cannon AP English 410 14 November 2013. #1. FEAR TACTIC. Pathos-manipulate emotions Attacks consumers’ fears & insecurities (Jamieson 28) Emotional response inhibits objective decision-making. #2. Likely Story.

tana
Download Presentation

DECODING SECRETS OF DECEPTION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DECODINGSECRETS OF DECEPTION Jamacia Williams Mrs. Angela Cannon AP English 410 14 November 2013

  2. #1. FEAR TACTIC • Pathos-manipulate emotions • Attacks consumers’ fears& insecurities (Jamieson 28) • Emotional response inhibits objective decision-making

  3. #2. Likely Story • Facts or claim seem “too good to be true” or “dramatic” • May or may not support your bias (Jamieson 29) • Analyze the data objectively

  4. #3. Comparing Against Competition • Comparatives such as ‘better’, ‘faster’ used • Better than what? Faster than whom? • Superlatives like ‘most’, ‘highest’, “worst” • Fact check: carefully consider information presented

  5. #4. Cons on Credit • Get the benefit now, pay the cost later • Politicians may advertise a advantage now, while omitting who or if the debt will be repaid (Jamieson 36) • Red flags: short-term, later

  6. #5. Passing Fault • Only biased evidence represented • Examine all possibilities

  7. #6. Glittering Generalities • Words & phrases that induce a positive emotion reaching for the stars miracle patriot • Pathos • Obscure • Ask for details (Jamieson 40)

  8. SOURCES • http://www.hellawella.com/toning-shoes-under-siege-companies-pay-up/11491 • http://www.pleated-jeans.com/2010/05/20/15-awful-examples-of-christian-propagand • http://www.mazda220.com/en/promotion/take-home-your-car-and-pay-nothing-until-2014/1298 • http://www.forbes.com/sites/jeffbercovici/2012/08/15/dr-oz-battling-to-get-his-face-off-miracle-weight-loss-pill-ads • http://www.publichealth.uga.edu/hpb/news/grim-childhood-obesity-ads-stir-critics • http://courses.durhamtech.edu/perkins/aris.html • Jackson, Brooks and Kathleen H. Jamieson. Unspun: Finding Facts in a World of Disinformation. New York: Random House Trade Paperbacks, 2007. Print.

More Related