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The Business Times Property Supplement

The Business Times Property Supplement. Publication Date: 27 September 2012. Synopsis Topics will include:. RESIDENTIAL High end projects - the time is ripe to start looking. Popular mass-market residential areas - Punggol and the Bedok-Pasir Ris areas Mass market trends

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The Business Times Property Supplement

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  1. The Business TimesProperty Supplement Publication Date: 27 September 2012

  2. SynopsisTopics will include: RESIDENTIAL • High end projects - the time is ripe to start looking. • Popular mass-market residential areas - Punggol and the Bedok-Pasir Ris areas • Mass market trends • Niche products: Shoe box • HDB overview • Enbloc going strong • Contractors turned developers and upcoming developers NON-RESIDENTIAL • Industrial market - what's hot • Commercial overview • Hotels overview • Reits • Retail OVERSEAS • UK developers who are coming in to sell projects • Malaysia: residential market in KL • Resort opportunities in Bali/Phuket • Australia

  3. Advertising Format

  4. Supplement Format • The Business Times Property Supplement (Print) • Advertisers can choose to place ads / advertorials in various sizes (min size of quarter page; 27cm x 4cols) • Premium loadings applicable for prime and specific positions (e.g. front and back pages, Pg 3/5/7/9/11 and etc.)

  5. Supplement Format Microsite Click on the advertiser logo will lead to the Print PDF Advertisement or click to Client’s Website • BT Invest (Online) • Advertiser’s logo will be uploaded into the Property Supplement index page • Clicking on the advertiser logo will lead to the Print PDF Ad and eventually to client’s Website BT Property Supplement Client Print Ad (PDF) Client’s Website HTML

  6. Additional Option: BT Invest News Rotator Business Times.com 50,000 impression IMU

  7. Online Exposure AsiaOne Commitment – Traffic Divers • Conceptualise, create and host BT Property Supplement microsite for 4 weeks. • Create and run online banners to promote this microsite across relevant AsiaOne network more than worth $50,000 to link readers to BT Property Supplement microsite directly worth • Traffic Driver • AsiaOne, Homepage, Second Leaderboard – 300,000 (2 weeks) • AsiaOne ,Business, Leaderboard – 300,000 (2 weeks) • AsiaOne, Homepage, Mini rotator – (2 weeks) • AsiaOne , News, Banner Tile Fixed – (2 weeks) • Business Times.com, Second Leaderboard – 100,000 (2 weeks) • Business Times.com ,Homepage Fixed SkyBox (2 weeks) • BT Invest, Homepage, Fixed Banner Tile (2 weeks) • BT Invest, ROS, Leaderboard , 100,000 (2 weeks) TOTAL VALUE worth more than $50,000 Advertisers entitlement • Advertisers will have their Company’s logo on the Main page of the microsite, • Logo can be click on and hyperlink to their advertisement (PDF version of the print copy ad). • Ad can be hyperlinkable to advertiser’s corporate site for readers to get more information.

  8. BT com : Traffic Driver Banner Tile (Fixed) 100% SOV To drive traffic to BT Property Microsite Traffic Driver to Microsite

  9. BT Invest : Traffic Driver Banner Tile (Fixed) 100% SOV To drive traffic to BT Property Microsite Traffic Driver to Microsite

  10. Media Investment Additional Option: BT Invest News Rotator (worth $3,500) Business Times.com 50,000 impression IMU (worth $1,600) Special Cost: $1,500

  11. Specifications 1. 20% position loading applicable on front pg, back pg & 10% loading for pgs 3, 5, 7 & 9. Ads must be in full page, full colour. 2. Min half pg ads to be paginated on pgs 2, 4, 6 & 8 (10% loading) 3. $3,000 layout & writing fee applicable on new advertorials 4. $500.00 applicable on per amendment to published advertorials 7. Costing all agency commissionable 8. Costing not inclusive of GST

  12. Deadlines To Note! Publication Date 27 September2012 Deadlines Booking deadline: 3 September 2012 Material deadline: 20 September 2012

  13. Appendix Information on: The Business Times BT Online BT Invest (Online)

  14. The Business Times • Firmly established as SEAsia’s leading business daily • Produces corporate & financial news, analyses & commentaries that impact on decision-making each business day • Key source of business intelligence for investors, managers and businessmen in Singapore and the Asian region

  15. The Business Times • Property section • Every Tuesday, Thursday and Saturday • Covers both local and foreign real estate news • Reaches out to the PMEBs and the financially savvy

  16. BusinessTimes.com Business news, analysis and insights from Singapore’s business daily, giving useful and critical information for key decision makers. Monthly Page Views 3.2 million Unique Audience 300,000 Average Time Spent 5.5 mins Widely read by PMEBs (66%), and close to 40% have annual incomes above $100,000. *NetRatings, generated in Aug 2011

  17. BT Invest • A one-stop portal to help users make informed purchase decisions related to the 5 major investment verticals - markets, property, insurance, wealth and personal finance. • Launch on 20 February 2012 • Content will come from ST and BT Print archives, and sponsored content and contribution from 3rd parties

  18. For more information, please contact Stella Yeo 97999 001 Shirley Chua 9620 1339

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