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Role of Latvian tourism development agency in promotion of active and nature tourism

Role of Latvian tourism development agency in promotion of active and nature tourism. Armands Slokenbergs Director , Latvian Tourism Development Agency Sigulda, 17.04.2013 . Basic principles of developing tourism products .

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Role of Latvian tourism development agency in promotion of active and nature tourism

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  1. RoleofLatviantourismdevelopmentagencyinpromotionofactiveandnaturetourismRoleofLatviantourismdevelopmentagencyinpromotionofactiveandnaturetourism Armands Slokenbergs Director, LatvianTourismDevelopmentAgency Sigulda, 17.04.2013.

  2. Basic principles of developing tourism products • Followingan in-depth analysis of the market, draws up the marketing strategy and communication plan for each high-priority tourism market, based on: • Preciselydefined segments of the target market; • Theterritory; • Tourismproducts offered to the respective market segment in the given territory. • Agencyspecifies themes and criteria for themed products and/or campaigns; • Agencymarkets the product part of the promotion campaigns of the national tourism products;

  3. Nature areas of different type • BaltijasSea and Riga Bay coast and the related biotopes and territories • Inland waters – rivers and lakes, and their banks • Bogs/marshes • Meadows • Wetlands

  4. ForeigntravelersinLatvia Year 2012, staysinacommodations. Avots: CSB, 2013

  5. Leisureactivitiesvisitswww.latvia.travel

  6. CooperationwithTourismdevelopmentagency

  7. Cooperationoninteractiveenvironment • Associations, workshops; • Bannerexchange; • Links; • Supportinlocaltourismcampaigns; • Supportinsocialmediapages;

  8. Cooperationwithmarketing • Representation in international exhibitions in fares; • Cooperation with Associations;Participation in workshops, networking, journalistsandtour operator visits; • Cooperation withdistribution of information andprintmaterials for tourists; • PresentLatviawith Agencymarketing materials

  9. TourismMarketing

  10. OfficialtourismportalofLatviawww.latvia.travel

  11. Latvia.travelmobileApp iPhone 750 users Android 2500 users

  12. Printedmaterials Region (Kurzeme, Vidzeme, Zemgale, Latgale) TourismMaps Latvia -TourismMap BalticStates - TourismMap RecrationforfamilieswithchildrensinLatvia – Tourismmap NatureTourisminLatvia - Tourismmap ProductBrochures: Brochure "Latvia. Best enjoyed slowly" Brochure "TOP 10 Tourism Destinations in Latvia" Brochure "Top travel itineraries in Latvia" Brochure "Riga, European Capital of Culture 2014« Brochure «NatureTourismRouts» www.tava.gov.lv/lv/tava-izdotas-publikacijas

  13. Localtourismcampain «DiscoverLatviaanew» («Atklāj Latviju no jauna!») 13

  14. Follow @ www.tava.gov.lv www.latvia.traveland Facebook

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