The Pitch

1. The Pitch Week 8

2. Agenda • 5:30 – Team Stand Up • 5:40 – Pitching your Presentation • 6:30 – Activity • 7:25 – Ongoing Offsite Activities

3. Objectives • The elements of an effective pitch • Judging Criteria for pitch • How to deliver a good pitch • Draft the first revision of team pitch

4. Effective Presentations • Name of Speaker • Title • Credentials

5. Pitch Foundations • The foundation of any good presentation is the information but presentations must be crafted for the audience! • Presentations should be crafted in “language”the audience will understand. • All members of the team should deliver the Pitch. • The Pitch will not be “perfect”until the day you actually give it - so practice, practice, practice then practice some more.

6. First things first! • Know who your audience is… • Judges, Parents, Students? Establishing a “subjectrapport” with the audience means you are articulating the problem in a way that is relevant to them…find an example they can “get”.

7. Hook Them In! Source: Theresa Lina Stevens, Lina Group

8. The Hook • Get your audience’s attention or arouse curiosity with a “hook”… • Be creative! • Start your Pitch with the team acting out a skit of what happens when a customer uses the app • Start with the scenario: “imagine a world that allows ______ to ______ in half the time / for half the price etc. ”

9. Practice your Hook • How will you “hook” your audience? Source: Kristine Schaefer, Loma Communications

10. Speaker Tips • Make eye contact with someone in each sector of the audience (left, right, center) and smile when you are speaking to them!  • Move around a bit on stage if you can • Use conversational inflection • Project your voice = confidence

11. Eye Contact • Builds trust • Establishes a connection beyond words • Creates a channel for receiving feedback

12. Eye Contact Activity - Shift • Recognize the need to be connected to communicate fully • Experience the personal impact to having attention broken.

13. Gestures Gestures bring language to life visually by: • Emphasizing important points • Just like “normal” conversation • Poor or no gestures LIMITS impact.

14. What counts? 7% is Verbal (the message itself) 38% is Vocal (the sound of your voice) 55% Visual (what people see of you)

15. Instrument of Voice • Tone Displays Meaning • Breathe! - Breathing will reduce your speed and calm your nerves. • Pauses - Learn to STOP.

16. Avoid • Pointing • Gestures that are too small • Keeping hands in pockets • Playing with or adjusting your clothes • Fillers – “Umm” “like” “you know” are distracting to your message

17. Reminders for All • Your attire should be similar your audience • (...or your customer) • At Pitch you should dress professionally • No bare shoulders, no jeans, no midriffs • Be sure to eat something • Being somewhat nervous is good -it gives you adrenaline

18. Practice • Practice • will increase your confidence • Practice • will give you rote memory • Practice • will make it more fun! • SOooooo - Are you going to Practice??

19. Draft Pitch using your presentation content that we shared last week Activity

20. The Presentation • Title • The problem • The solution • Competition • Market • Value • Future plans

21. Elements Your Pitch needs to communicate the information you are being judged on • Presentation - You already have this • Script - this is what you are doing today • Timebox - 4 minutes - edit “story” to meet the time limit

22. How to Create a Script • Open the presentation that only has the judges criteria - you should have named it v1 • View “Presenter’s Notes” and in the notes section answer the Judges question that is on that slide • Write it like you would speak it - tell the story of the end user • Complete the entire script before you go back and edit • Edit the text of each slide down to the salient point or example that answers the question while still being conversational

23. How to Create a Pitch • Each team members should practice reading the “script” to find out who is most at ease delivering which part of the pitch • Time yourselves reading the script all the way through to know how much you have to cut each part • Once you have the concepts nailed - edit the script to save time - eliminate information that doesn’t illustrate a point the judges expect to hear • Combine sentences and exchange multiple words for one “better” word to make points stronger and save time • Keep editing until you are telling the story they want to hear in the amount of time you have to tell it

24. How to Create a Pitch • When you have the script about 80% done, go back and start customizing the deck. • Customize means adding images that reflect the words in your script • Images work as prompts for you • Images direct the audience to watch you

25. PS: About the “Pitch” • The Pitch is your story to tell • Nobody will know if you messed up • You may never do the PITCH exactly the same • Focus on telling the story of your customer

26. Reminder:Weekly Reflections • What did your team like about this week? • What challenges did your team have this week? • Anything else your team would like to share?

27. Technovation Challenge Google Group

28. Share with us onTwitter & Facebook Tweet us: @_technovation_ #technovation Like us on Facebook: Technovation Challenge

29. Ongoing Activities • Finalize prototype • Work on poster • Work on business plan • Refine the presentation • Practice your Pitch