Presentation Transcript

1. The connected effectChanging An ENTIRE INDUSTRY

   SCOTT L BROWN SVP, TECHNOLOGY & STRATEGIC RELATIONS
2. Is your smartphone moreimportant than your wallet? How many have your phone on …
3. …THEN HERE ARE ALL THE THINGS YOU CAN DO CONSUMER IMAGE IS ILLUSTRATIVE EXAMPLE ONLY
4. The Internet and The Cloud No acceptable consumer device today comes without always on connectivity
5. Industry Transformers 1946, ENIAC (the world’s first computer) could perform 385 multiplications per sec versus the iPhone 4 perform at 2,000,000,000 instructions per sec
6. CONNECTED DEVICES are outpacing the global population IN 2013 7BN IF THIS TREND CONTINUES... SOURCE: GSMA, FEBRUARY 2012 6
7. CONNECTED DEVICES are outpacing the global population 50BN BY 2020 SOURCE: ORACLE/CISCO 7
8. Mobile is the “constant companion” Distribution of Adult Time Spent/Platform by Hour in the U.S. % of total time by day part 51% of online usage occurs during the working hours of 9am to 5pm 53% of TV usage occurs during prime time Mobile usage is relatively flat during throughout waking hours Source: Nielsen People Meter, Nielsen Netview, Nielsen Mobile Mediaview, July 2012
9. Growth and transition to mobile is real
10. Nielsen measurement – Evolving Becoming a Text Book Use Case Is Not Our Goal Miami Chicago Peoria Statistical and projectable Opt-in Panels Reno
11. The New Model For Measurement Impressions Ratings Statistical and projectable Opt-in Panels Volume and Breath of Internet Exposure & GRP’s, Reach & Frequency
12. Census Measurement for Digital Platforms COMPARABLE RATING TV Originated Content TV Ratings ONE CLIENT-SIDE IMPLEMENTATION BIG DATA ENABLED MEASUREMENT GOLD STANDARD PROCESS ONE ENCODING PROCESS Cross Platform Digital Ratings Native Digital Content
13. Digital Measurement Changes Changed definition of TV Household so that broadband is now a measurable source Introduced OCR online video ad impressions via tags and received MRC accreditation Facebook aggregate demos Experian consumer classification data X-Platform from NPR and OCR Digital Program Ratings to launch in September for online program impressions TV ads with Nielsen Audio Watermark NPM panel Digital ads with Nielsen tag Online Ratings
14. Tablets and Mobile New mobile SDK that applies identifiers/metadata to content ID3 tag and watermarks Players to be enabled with Nielsen app that captures metadata for crediting Census based approach Reporting commences Sept 2014 Embedded Nielsen SDK

15. CES 2014 Las Vegas

16. Topics Advanced Display Technology 4K (Ultra HD) OLED Getting Connected Cloud Service, NFC, Bluetooth Smart, MEMS Wearable Technology and Virtual Reality Dolby game changer TV control and new interfaces Connected homes and home automation Mobile everything Beyond TV Advances and the Industrial Internet 4th Screen and Health Internet of Things
17. 4K – The Likely Theme of 2014 CES 105 inch 21 x 9 Curved Screens from LG and Samsung 3840 x 2160 pixels and top line sets are 5120 x 2160
18. DISPLAY INNOVATION – 4K Display Technology Developments Consumer Acceptance Manufacturers 4k or Ultra HD 4 times the resolution of 1080P WiFi motion-and-voice-control Web browser, app and 3D Cloud supported Price point at $5k Very little 4K content available Bandwidth intense LG Samsung Sony Hisense Sharp Toshiba
19. DISPLAY INNOVATION - OLED Display Technology Developments Consumer Acceptance Manufacturers Organic Light Emitting Diode (OLED) Deep blacks, rich color 0.16” thick, fast response rate WiFi, motion-and-voice-control Web browser and apps Cloud supported OLED is 1080P and content ready Expensive LG Samsung Sony Hisense
20. DISPLAY INNOVATION – OLED & 4K Display Technology Developments Consumer Acceptance Manufacturers OLED & 4K 4 times 1080P or 2160P, vivid colors Optimal picture res available WiFi “connected”, motion-and-voice-Web Cloud supported Price – No price point Very little 4K content available and it requires a great deal of bandwidth for transport Sony Panasonic
21. DISPLAY INNOVATION – Connected HDTV Display Technology Developments Consumer Acceptance Manufacturers All LCD, LED & Plasma 1080P display resolution Best bargain Add on kits WiFi kits Some cloud support and 3D Plasma dying out (again) Online and brick and mortar sales have been solid Chinese lower priced products entering the market and eroding several points of margin
22. Dolby HDR Technology Concentrating on Contrast Ratio and Color Dolby new HDR technology (high dynamic range video improvement) … may improve video as much as 4K and OLED Should be on display at LG booth
23. Display Technology Market Realities Goodbye Panasonic – exiting the Plasma business while offering the three highest ranked TV sets in terms of performance. The “enemy of the best …” Sony a pioneer in display technology and 4K but struggling with a 40% reduction in 2013 revenues Sharp – the leader in ultra large LED … may be sold off or acquired by a fellow OEM The flat panel business as a whole was flat in 2013 per the CEA and is typically a 2-3% margin business based on volume Samsung and LG are the leaders today. Tomorrow will be ….
24. Connectivity Bluetooth – resurrected and now highly energy efficient for transport NFC – easy simple data transfer technology MEMS – miniature sensors - revolutionary microelectromechanical systems HDMI 2.0 – don’t buy 4K without it
25. Wearable Technology Apple iWatch started much of the hype Watch will mate with your smartphone Health business enabled by Bluetooh Smart and Nike Fuelbands and Fitbit have become household names
26. Technology Everywhere Keychain HD Camera Wearable HD Camera
27. Control Over TV Gesture/Voice/Retinal Control Or Use a Smartphone or Tablet TTV TV with Camera and Facial Recognition
28. Consumer Interfaces Expand Vuzix Smart Glasses M100 Connects users to the cloud with color display, GPS, and camera Google Android O/S Linked to smartphone Google Glass Virtual display of content Internet-connected glasses and digital information is displayed in front of your eyes Human Interface Growth Via The Smartphone
29. Virtual Reality Becomes Real Virtual Reality - Occulous Rift and full 3D user effect Singular experience but a gamers paradise
30. Tablets – Personal Screens Low cost tablet producers are flooding the market and driving prices down Digital content sales and rental becoming more relevant than the hardware Likely to become a loss leader for the sake of digital sales and apps
31. Tablet & Desktop Convertible Increasingly consumers want to have a choice with O/S and seek a value add with multi-use devices Dual boot O/S – Android and Windows Convertible – desktop to laptop Some with detachable keyboard and touch display as a tablet PC’s continue under pressure with growth only in the business sector
32. Flexible Phone Display Youm - bendable OLED screen uses thin plastic instead of glass Curved displays will be a hot item in 2014
33. Phablet (phone and tablet) Phone/Tablet Functions Co-joined Huawei Ascent Mate 6.1 inch Pixel density of 361ppi 1.8 GHz quad-core processor 4000mAh battery 9.6mm thick body
34. Samsung Galaxy Playpad Handles phones 4 to 6.3 inches with Jellybean O/S and up
35. Ultra Books In, Netbooks Out The device type that Intel and Microsoft hope to see re-establish the PC market. Lightweight, touch enabled and a powerhouse
36. Connected Home Reality
37. Home Automation - Wifi Bridge & Bulbs Home automation with remote control lights and locks DIY security systems Controlling WiFi lights and effects via your smartphone or tablet
38. Self Driving Cars and the 4th Screen A tangible safety improvement that will save lives – collision avoidance Cars loaded with terrain guidance and radar systems that do work Ford C-MAX Solar EnergiConcept
39. Auto and Entertainment CEA forecasts anticipate that sales of factory-installed vehicle technologies will grow by about 20 percent in 2014 to reach $11 billion The 2014 CES show, auto accounts for 10% of the floor display Google becoming a major player, Gracenote, many more The smartphone and vehicle mirroring will be key
40. CES 2014 – Measuring Mobile Is A Must Machine Intelligence & Big Data Wearable Computing Predictive Modelling Hi-Quality Mobile & Home Display Technology Robotics Virtual Reality Hybrid and Convertible Devices
41. So In Closing Which Picture Can You Relate To? The Good Old Days The 80’s Dreamer The Charming Rogue
42. Thanks for the Applause!