ASPH Student Services Council Friday, November 3, 2006

1. ASPH Student Services CouncilFriday, November 3, 2006 Integrating Alumni Relationships into Student Services Panelists: Chris Tisch -University of Arizona Mel and Enid Zuckerman College of Public Health Vincent James - Harvard School of Public Health Nancy Murphy - St. Louis University School of Public Health Terri Mellow -University of Michigan School of Public Health

2. Developing a Comprehensive Plan for Engaging Alumni – They’re Not Just About the Money! First and Foremost . . . . . . Get Input from: Students Exit surveys, annual reports, discussion in meetings/clubs Alumni Alumni surveys, focus groups, social events Faculty and Staff Standing meetings

3. Ways for Alumni to Partner with Student Services Feedback Included that Alumni Could: • Assist in Student Recruitment Activities • Participate as Mock Interviewers for Graduating Students • Provide Networking Opportunities for Career Searches • Serve as Preceptors for Student Internships • Serve as Advisors for Student Clubs • Mentor Students

4. Partnership Barriers and Opportunities Alumni Communications Listservs, newsletters, email and phone Geographic Distribution Meeting the needs/engaging distant alums Alums employed within the College Incentivizing – establish the win/win Establish what is in it for all parties Working Around Work Schedules

5. Operationalizing the Plan Put in Place Effective Alumni Tracking System Utilize all that your money can buy Employ creative techniques Don’t overlook popular technology Prioritize Calendar and budget will determine Don’t Attempt to Launch the Entire Navy Pick two activities to start

6. For More Information, contact Chris Tisch Assistant Dean Student and Alumni Affairs The University of Arizona Mel and Enid Zuckerman College of Public Health (520) 626-9112 cbt@email.arizona.edu

7. Alumni Involvement at HSPH • Current structure and relationship • Recruitment Activities • Yield Activities www.hsph.harvard.edu | admisofc@hsph.harvard.edu | (617) 432-1031

8. Alumni Involvement at HSPH • Office of Alumni Programs developed under the Resource Development Office • The purpose of the new office is to foster alumni relations. • Alumni are always interested in working with the admissions office. www.hsph.harvard.edu | admisofc@hsph.harvard.edu | (617) 432-1031

9. Alumni Involvement at HSPH • The Admissions Office recognized the importance of alumni involvement in their recruitment and yield activities. • Prospective students are interested in what alums do after graduation. • There is opportunity for networking. www.hsph.harvard.edu | admisofc@hsph.harvard.edu | (617) 432-1031

10. Alumni Involvement at HSPH • Sample recruitment activities: • Fall Information Sessions • Graduate School Fairs • Recommendation of prospective applicants • Available resource for prospective applicants www.hsph.harvard.edu | admisofc@hsph.harvard.edu | (617) 432-1031

11. Alumni Involvement at HSPH • Sample Yield Activities: • Admitted Student Open House • Available resource for admitted students in their enrollment choice. www.hsph.harvard.edu | admisofc@hsph.harvard.edu | (617) 432-1031

12. Alumni Involvement at HSPH • Please feel free to contact me for more information: • Vincent James, Director of Admissions • 617-432-4705, direct phone • Vincent_James@harvard.edu www.hsph.harvard.edu | admisofc@hsph.harvard.edu | (617) 432-1031

13. Integrating Alumni with Students • Orientation • Happy Hours • Etiquette Dinner/Fashion Show • Preceptors/Mentors • Challenges: University/School • Maintaining accurate databases

14. Integrating Alumni with Students Challenges: • Separation of University/School • Maintaining accurate databases • Defining success measurements for future alumni

15. FOR MORE INFORMATION Nancy Murphy Manager of Student Services Saint Louis University School of Public Health 314-977-8141 Email: nmurphy1@slu.edu

16. Integrating Alumni Relationshipsinto Student ServicesTerri Weinstein MellowASPH Student Services Council MeetingBostonNovember 3, 2006

17. Alumni Fundraising Admissions Career Services Curriculum “The Buzz”

18. Career Services • Job and Internship Database • Organization Representative • Career Panels • Resume Review • Mock Interviews • Mocktails

19. Alumni Communications

20. What research tells us… • Alumni are busy • Alumni desire programs and services to fit lifestyle and speak to personal needs a.k.a. networking and job placement • 24/7 timetable • Always being asked for money • Alumni pride

21. Creating a new paradigm • Intense competition for time and attention • Alumni are diverse – in age, lifestyle, interests, race, gender, politics • Multiple communication channels – events, video, e-newsletters, website, print publications • Technology driven

27. Challenges Stay connected with and relevant to an ever-changing and ever-growing alumni base Serve all alumni; deliver value Maintain school-wide commitment to all alumni vs. only those with significant influence and money Secure school-wide support for your efforts to engage alumni in student services

28. Terri Weinstein Mellow Director of Communications twm@umich.edu 734.764.8094