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April 27, 2012

Women’s Philanthropy: Empowerment, Passion, Impact!. April 27, 2012. Abbie J. von Schlegell, CFRE. Principal. a. von schlegell & co. 1. Why Focus on Women? “ Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it’s the only thing that ever has.”

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April 27, 2012

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  1. Women’s Philanthropy: Empowerment, Passion, Impact! April 27, 2012 AbbieJ.vonSchlegell,CFRE Principal a.vonschlegell&co 1
  2. WhyFocusonWomen? “Neverdoubtthatasmallgroupofthoughtful, committedcitizenscanchangetheworld.Indeed, it’stheonlythingthateverhas.” MargaretMead “Peoplesupportwhattheyhelpto create…” Anonymous “ForgetChina,Indiaandtheinternet: economicgrowthisdrivenbywomen.” TheEconomist “Womenaretherealarchitectsofsociety” HarrietBeecherStowe 2
  3. WhyFocusonWomen? Anupdate Womennowcontrolover52%ofallUSwealth Womenown2/5privatelyheldUScompanies– employmorethanallFortune500companies combined Womenlive7yearslongerthanmen;theywill inherit70%ofestatestobepasseddowninnext40 yearsthrough$41+trillionwealthtransfer Womenresponsiblefor83%consumerspending, spending$4.9trillionperyear 3
  4. Financialfactsaboutwomen •Womenown/control 75%ofstocks 65%ofsavingsaccounts 70%ofcapital •85%ofallwomenwilllivealoneatsome pointintheirlives 4
  5. WomenRetirementStatistics •75%ofwomennotentitledtopensionbenefits duetointerruptedworkhistories •70%ofwomenretireesfailtoplanfor retirement •Women’ssocialsecuritybenefitsare 25%lessduetointerruptedworkhistoryand earninglessincome NationalCenterforWomen&RetirementResearch 30
  6. Genderdifferencesingiving: toALLcharitableorganizations Women Men %makinggifts Giftsas%ofincome Averagegift CharitableBequests 71% 2.3% $983 21% 65% 2.1% $1,057 7% lotsofopportunityforallofus! 5
  7. HowHaveWomenGivenin thePast? •Charityvs. philanthropy •Extendingthedomestic intothepublicrealm •TimeMoney •Collectivegiving ImagefromHullHouse 6
  8. ExamplesofAutonomous Giving OliviaSlocum JaneAddams MmeCJWalker 7
  9. Stagesofwomen’s philanthropicjourney motivation knowledge action leadership legacy • • • • • @Women’sPhilanthropyInstituteCurriculum, CenteronPhilanthropyIndianaUniversity 8
  10. Women’sphilanthropicpotential today •Careerchoices–totallydifferentsince 1968-70 •Ownwealth •Businessopportunities •Earningcapacity •Wealthtransfer 9
  11. Factorstoconsiderin women’sphilanthropy •Higher%ofwomenmakegifts •Giftstendtobesmaller,butcatchingup! •Involvementprecedescommitment •Longerengagementperiod •Giftstomakechange(vsstatusquo!) •Givinglesscompetitive •Givingisrelational–givingcircles 10
  12. Barriers…. towomen’sphilanthropy 11
  13. OvercomingBarriers…. •EDUCATIONthekey •Fordevelopmentstaff •Foradministration •Forwomendonors •Thinkaboutgivinginadifferentway! 12
  14. The6“C’s”ofWomen’sGiving •Change •Create •Connect •Commit •Collaborate •Celebrate 13
  15. Womennotusuallymotivatedby: •Publicrecognition •Obligationtoothers •Peerpressure •Competition 14
  16. LifestageAnalyses •Traditionalist(b.1910-1930) •NewOlderWomen/Silents(b.1930-1945) •BoomerWomen(b.1946-1964) •BusterWomen/GenerationX(b.1965- 1980) •GenerationY(b.after1981) •Millenials(b.2000- 15
  17. TraditionalistWomen…. •Influences:GreatDepression,“FatherKnows Best!”cash,notcredit,neverworked •Values:Familyandgiving;volunteerism,fears aboutmoney •Giving:Anonymouslyorinhusband’sorfamily name;outofloyalty •Approach:Listen:values,interests;educate; personalrecognitiononly 16
  18. NewOlderWomen–theSilents •Influences:WWII,BettyCrocker,KoreanWar, ColdWar,BettyFriedan •Values:Education,family,children,waryof money&power •Giving:Restrictions,someloyalty,partnership withspouse •Approach:Partnerwiththem;values,group giving,philanthropyasinvestmentbeginning 17
  19. BoomerWomen…. •Influences:1960’s;civilrights;women’s movement;protests;Vietnam;careers •Values:Family,community, individualism,alwaysquestion •Giving:littleloyalty;change;leverage; accountability;withorwithoutpartner •Approach:Partnerwiththem,makea difference;network 18
  20. Corporatewomen…. Entrepreneurs…. •Influences:makeitinaman’sworld; career/familychoices •Values:self;money;nextgenerationof youngwomen;children •Giving:needforeducation;want recognition;seeresults;leverage •Approach:involve;communicate; business-like;recognize,entrepreneurial 19
  21. Buster(GenX)Women…. •Influences:Watergate;technology;peace; endofwar;jettravel;divorce;BerlinWall •Values:consumerism;qualityoflife; healthyliving;rapidchange;demand balance •Giving:wantinvolvement;proactivein selectionofgiftrecipients •Approach:notsingledoutaswomen; networkingasbusinesscontacts 20
  22. GenerationYWomen…. •Influences:digitalage;9/11;military overseas;willchangejobsfrequently •Values:idealism,socialcauses,diversity, globalorientation,independence •Giving:morealtruistic,DCCares,more focused,wantalternatives •Approach:givingcircles,specific projectswithininstitution 21
  23. Centralissues: •Whosemoneyisit? •Givingtimevsgivingmoney •Givingdynamicsbetweencouples •Comfortlevelforwomenthinkingof themselvesasphilanthropists 22
  24. Women’sphilanthropy: anewapproach •Reviewstandardprocedures •Callonwomen;askthemtheiropinions •Engagebothpartners •Reviewcommunicationstylesand techniques •Usefocusgroupsandinterviews 23
  25. Women’sphilanthropy: decision-makingdifferent? •AnnualFund •Majorgifts/Ultimategifts •Inclusionincapitalcampaigns •Acknowledgementsandstewardship •Engagementinlifeoftheinstitution 24
  26. Realizingawomen’spotential asaphilanthropist •Putawaythecheckbook •Thinkasaphilanthropist •Findherpassion •Helpherbeasmartdonor •Considergiftasinvestment 26
  27. Realizingawoman’spotential asaphilanthropist •Challengeothers:peers,friends •Giveyourselfpermission •Talkwithothers;givewithothers •Giveoutofprincipal •Beactive •Achieveparitywithspouse •Passonyourvalues 28
  28. Basicprinciplesofwomen’s philanthropy…. •Identify •Communicate •Build relationships •Motivate •Develop •Educate •Askfor commitment •Steward 29
  29. PlannedGivingfromwomen…. •Outrightgifts:womenhatedebt;donot likepledges •Plannedgifts •Estateplanning •Financialplanning •Needforseriouseducation •Integrationofbothfinancialgoalsand philanthropicgoals=giftplan 31
  30. Today’sPerspective:plannedgifts fromwomenvsmen •Women(53%)muchmorelikelytomake bequestsovermen(47%) •Charitableremaindertrustsmore commonwithmen(56%)vswomen donors(44%) 32
  31. Howtoreachwomenplannedgift potentialdonors •Beawarecultivationtakeslonger;committime •Educatewomenin projectsthatmatchinterests;have detailsready •Meetindividually •listentoconcernsandinterests •Realizecurrentvolunteersareprospectstoo •Pursueandenhancetheserelationships •Educateongiftplansincontextofoverallfinancial planning •Createmarketingmaterialswithwomendonorpictures •Alwaysmentionbequestoptions •ConductseminarsonFinancial/giftplanningforalums 33
  32. CharacteristicsofToday’s WomenGivers •Intergenerationalwealth=$41 trillion •Highereducation,employment •Financialknowledge, autonomy •Inheritanceandpropertyrights Womenhaveunprecedentedpowertomakechange. 35
  33. 8StrategiesforWomendonors: •Startearly–buildahistoryofgiving •Focusyourgiving–makemoreimpact •Workforparitywithspouse–you shouldhaveasaywheremoneyisgiven •Considergivingfromassets 36
  34. ...StrategiesforWomenDonors •Considercollaboratingwithothers •Considerleveragingyourgift– matching?Challenge? •Teachkidsinyourlifeaboutgiving •Havefunwithphilanthropy! 37
  35. 228mainstreet,suite272 williamstown,ma01267 410-908-9068 abbievonschlegell.com
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