Student Run Territories Proposal

1. Student Run Territories Proposal

2. Benefits to Cornell Create many student entrepreneurship opportunities Identify and recruit bright students. Liu Huan – MS (robotics) MIT 2011 Aditi Dugar – BS (ME) Cornell 2012 Jamie McPhearson – BA Mass Art 2010 Jacob Bredthauer – BS (Math) MIT 2012 Naseem Makia – BS (Film) Harvard 2010 Lindley Graham – BS (ME) MIT 2010

3. Cornell Student Opportunity • 1. Earn up to $9K per year from your dorm room. • Run your own small business. • Set your own hours (part time or full time) • Earn up to $30 per hour. • 5 to 10 hours / week • Enhance your resume. • Have a ton of fun.

4. Mission • Inspire and guide the next generation of builders: • art and engineering program • kids (8 – 13) • use technology creatively and collaboratively • in a unique global laboratory.

5. Value Proposition TA concept: Deliver consistent, high-quality, high-value technology instruction at a fraction of the cost of traditional instruction. Our content, supporting platforms, and network of college student specialists enable this value proposition. Content Specialists Collaboration Tools

6. Value Proposition Execution: 1-hour webcasts

7. Regional Manager Responsibilities • Recruit and Train • 2-3 art and engineering majors to help teach. (TA’s) • Sell • 30 – 50 members from your home town • $40/month/member who have access to: • Social network site for builders. • Build-It-Yourself content. • Four 1-hour webcasts per month. • Deliver Product • Teach art and engineering workshops. • Manage • Schedule the workshops. • Report progress. Map

8. Skills and Qualities Required • Majors in Computer Science, Mechanical Engineering, Architecture, Art or related fields. • Eager to coach kids and build with kids. • Playful spirit. • Entrepreneurial spirit. • Effective communicator and sales person. Contact John Galinato or Aditi Dugar to join our team. john@build-it-yourself.com ad473@cornell.edu

9. Proposal Identify 2-3 students to run pilot territories. Develop the sales and training materials to ensure success. Bring the TA concept to many territories Liu Huan – MS (robotics) MIT 2011 Aditi Dugar – BS (ME) Cornell 2012 Jamie McPhearson – BA Mass Art 2010 Jacob Bredthauer – BS (Math) MIT 2012 Naseem Makia – BS (Film) Harvard 2010 Lindley Graham – BS (ME) MIT 2010

10. Support Slides • Market Demand • Differentiators • Compensation Potential Spread Sheet • Training Program

11. Market Demand? 1. Kids: Computer games and YouTube videos are popular, engaging, kid activities. Build-It-Yourself presents game-like missions with an opportunity to post your solutions on Invention Universe. 2. Parents, whose kids are on a college track: Want their kids to be computer literate but not via violent games and videos or potentially dangerous social networks. 3. Top, expensive universities: - want to offer work / study / co-op scholarships,. - need to identify and recruit best students 8 – 18. - want to be on the forefront of eLearning initiatives. - want to offer entrepreneurial experiences to students. - want to grow international presence.

12. How are we different? • Computer game / comic book like– fun, playful and imaginative (not like school!) • Build-It-Blocks – build complex contraptions quickly • Collaborate with specialists from top universities. • Exercise multi-discipline skills. • Emphasis on presenting ideas. • Develop a portfolio and resume. (Invention Universe) • Earn money when you qualify for intern positions.

13. Contract Compensation Potential (Mo 1 – 6) Notes / Questions: • Members, ages 8-13, pay a monthly membership fee. • Regional Managers are art and engineering students from top colleges who recruit and service members • A territory may need 1,000+ students to capture 50 members. • Mgmt commission for selling (includes all members from student’s ZIP codes.) ??? • Webcast compensation for teaching and delivering ???

14. Contract Compensation Potential (Mo 7 – 12) Notes / Questions: • Members, ages 8-13, pay a monthly membership fee. • Regional Managers are art and engineering students from top colleges who recruit and service members • A territory may need 1,000+ students to capture 50 members. • Mgmt commission for selling (includes all members from student’s ZIP codes.) ??? • Webcast compensation for teaching and delivering ???

15. Sales Commission Analysis • Customer Acquisition Cost (CAC) • In our BP, we modeled that our CAC is about 20% of the customer value. • Assume 10% is BIY cost of sales support. • That leaves 10% for the student sales person commission. • Assume a student sells and maintains a membership pool of 50 members after 12 months. • Gross revenue is $18K / year after mo. 12 ($30/mo x 12 mos. X 50 members) • Student commission at 10% would be $1800 / year • Assume a student must spend 4 hrs. per week over 50 weeks to build and maintain this pool. • Student hourly rate would be $9/hr.

16. Training Program Webcast teacher training: What do you need to know to make students want to learn from you?

17. Training Program Sales training What do you need to know to enroll up to 50 BIY members?

18. Regional Manager Responsibilities • Recruit and train 2-3 fellow college students to help you deliver workshops. • Recruit and schedule members (ages 8 – 18) from your home town. You will participate in a marketing training program. • A BIY member pays $30-$40/mo for: - Four webcast workshops - Access to Build-It-Blocks - Online portfolio in Invention Universe • Schedule and deliver 3-5 Webcast workshops per week and report progress. • 1-2 Month Training Program outlined in support slides Liu Huan – MS (robotics) MIT 2011 Aditi Dugar – BS (ME) Cornell 2012 Jamie McPhearson – BA Mass Art 2010 Jacob Bredthauer – BS (Math) MIT 2012 Naseem Makia – BS (Film) Harvard 2010 Lindley Graham – BS (ME) MIT 2010

19. Student Run Territories