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Analyzing your Tourism Situation

Explore the tourism assets, support services, infrastructure, and trends affecting tourism in your community to identify target markets and design tailored tour packages for maximum visitor engagement.

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Analyzing your Tourism Situation

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  1. Analyzing your Tourism Situation

  2. What Tourism Assets Exist • Identifying community and regional assets that attract tourists or serve as necessary infrastructure and services for visitors

  3. Tourism Assets • Natural and human-made features of interest to tourists • Themed attractions • Nature-based activities • Parks & natural areas • Festivals and events • Food/wine attractions • Ski • Heritage, arts & culture

  4. Support Services • All Businesses that satisfy tourist needs • Guest accommodation • Restaurants and pubs • Transportation services • Parks and picnic areas • Tourist-oriented retail operations (banks, food stores, beer/wine outlets)

  5. Infrastructure • What tourists expect as part of their experience, but do not normally pay for directly • Reliable water & power • Good roads and easy parking • Public amenities (washrooms, garbage receptacles, bike racks) • Clean, attractive communities • Public art • Effective way-finding signage

  6. What trends affect tourism within your community? • Number and growth of visitors coming to BC • Visitor revenue • Visitor origin • Size & growth of different type of visitor experiences (gold, ski, heritage/culture, aboriginal etc)

  7. Current and potential visitors • Determining the types and numbers of tourists currently and potentially visiting your community help identify Target markets • Target Markets are those you would like to attract in order to successfully develop tourism • Target markets vary; each with its own characteristics

  8. Categorizing Target Markets • Geographic • Distance of Travel • Demographic • Guided vs.. Non-guided travel • Purpose of travel • Special interest travel • Mode of travel • Channel of distribution ( travel agent, motor coach tour, internet booking)

  9. To Design a tour package for a specific target market Your tour may be in any part of the regional district To determine your specific market, you will brainstorm markets as a class You may work with a partner or group of three Task

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