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Considerations in Triple Play Applications Development

Considerations in Triple Play Applications Development. Guillaume Widmer, CTO, Netcentrex Inc. Netcentrex at a Glance. Company Softswitch-based IP services company founded in 1998 Profitable since 2002, exponential growth in 2004 - $20M to $34M

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Considerations in Triple Play Applications Development

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  1. Considerations in Triple Play Applications Development Guillaume Widmer, CTO, Netcentrex Inc.

  2. Netcentrex at a Glance • Company • Softswitch-based IP services company founded in 1998 • Profitable since 2002, exponential growth in 2004 - $20M to $34M • 260 employees with extensive telecom experience and unparalleled VoIP expertise • 60% R&D / Technical Staff • Direct presence in 12 countries and worldwide presence through a network of partners • Success • More than 80 enterprise and service provider customers across EMEA, US & Asia • 1.8 M VoIP active VoIP Lines of which 150,000 are IPcentrex subscribers • Deploying over 4,000 VoIP lines per day • Frost & Sullivan reports that Netcentrex has 41% of the WW Class 5 Softswitch market • Strong Investor Base

  3. Traditional Vertical Structure Fixed Voice Mobile Fixed Data TV PSTN Services Mobile Services ISP Services TV Content 2G/2.5G Mobile Network Switched TDM Network IP Data Backbone Broadcast / Cable IP for Converged networks Emerging Horizontal Structure Common Services 3rd Party Applications Converged Services Multimedia Content Voice & Video Switching Converged Network WiFi IMS-based, IP Core Network 2G/3G IP Gateway Access: Dialup, xDSL, Fiber, Cable, Satellite Multimedia Devices

  4. POTS IN Broadband/VoIP Video IP TV Digital Terrestrial TV Cross Network Call Pickup Voice Mail Video conferencing Video On Demand Browse mode portal Informal Interactive Mode VXML Portal TDM IP Single number Fixed/Mobile Video Communication SMS MMS Seamless Forwarding Video Mail Unified Messaging Locator based Forwarding 2G 2,5G 3G release 99 3G release 5 Converged Services Technology Interconnect

  5. Triple Play : Key Success Factors • Fixed-Mobile triple play bundle • Seamless services through unified service access portal • One triple play bundle for mobile and fixed line • Cross “play” and cross network services • For higher user-friendliness • For higher customer stickiness • Interconnection of different services and networks • Services • Voice and Video communication • Messaging services • Media services: Broadband IP-TV, Mobile IP-TV • Networks • PSTN, Broadband IP, 3G, Wi-Fi

  6. TV Broadcast VOD On line purchase E-mail, chat, and instant message IP based Telephony Converged Services Applications Video Communication • User-friendly • Unified access for all services • Intuitive interface • Unlimited service delivery capability • Example: IP-TV/Communication share features • Caller ID on TV • Voice mail notification • TV-Based video call and PVR synch • TV/PC-based click-to-talk from address book • TV-based video mail

  7. Media server attributes for Triple Play • Universal access from any device • Video enabled devices: 3G, PC, Video Phones and Set-top boxes • From POTS: voice remains accessible from Video IVR and Video Mail • Format conversion • Protocol H323/SIP • CIF to QCIF (mobiles) • Frame per second range for Fixed to Mobile: 25 - 15 fps to 7/8 fps • Codecs • G.722.2 Audio AMR • H.264/MPEG 4 • Video portal • Based on ubiquities Voice XML and Video script standards => Rapid « kiosk » model deployment

  8. T-CommerceEntertainment Healthcare Vital sign monitoring Tele-nursing Community Security Video Mail Banking support Astrology IP Network Family meeting Personal Proximity Services Kids Monitoring Video Services for All Markets

  9. Users Weather Customer care 3G mobile Dating Video phone Astrology PC/ Webcam Community News TV Video Services Delivery Chain Content Providers Voice & Video Telephony, and IP-Video Service Provider UMTS rel.99 VoIP IP broadband IP-TV

  10. Integrated Triple Play Services • Components: • Call Control • Encoders: MPEG4-H.264; MPEG-2 • Digital Rights Management • Portal/EPG + Voice and Video Communication • Middleware • Integration billing …review bill, pay bill, upgrade service package, set parental controls, subscribe to special offers. …search video content in a library, view trailers and select and purchase videos on demand. … place calls, forward calls, manage an address book, retrieve voice mail, place video calls. …review the current TV schedule, search the schedule, program recording of selected broadcasts.

  11. Fastweb: the Largest Triple Play Provider 800 K subscribers, 8 million calls a day, 820 € ARPU / year • 60% of new Fastweb customers subscribe to Video-telephony!

  12. What is a softswitch ? Modular approach Monolithic Approach • Access Control • Internal Registration Database • or • External Access Gatekeepers or • SIP registrars • MGCP/L Multiline Call Manager H.323 Call Control SIP Call Control MGCP Line endpoint management H.323 Registrations SIP Registrations SS7 & MGCP Trunk control H.323/SIP • Call Control • Switching Units • Protocol Translation Engine H.323/SIP • SS7 MGCP-T GW Control • Any SS7 GW Controller with SIP or • H.323 VoIP interface

  13. User Access Domain Equipment located in the customer premises, access authentication equipment, access management equipment Residential gateway, Cable modem with VoIP, xDSL modem with VoIP, IP Phone … Application Domain (Class V or other) Application gatekeeper, announcement server, IVR… Collocated equipment for added value applications : IP Centrex, Call Center, etc …, and equipment for application usage reporting. VoIP Class IV Domain Collocated equipment for basic and VPN call routing within the VoIP network, and infrastructure management. Location Gatekeeper, Directory gatekeeper, Number portability gatekeeper … VoIP Network Edge Domain Interfaces with the PSTN and with other VoIP networks, interdomain call detail reporting. Security equipment. Edge proxy, protocol converter, SS7 gateway, ISDN gateway, trunking gateway. … The New Public Network Architecture

  14. SMC IP Architecture IP PSTN Edge Domain Softswitch, Call Control and Media Server Domain SOFTSWITCH Access Domain MGCP/L MGCP/L SIP SIP NAT Enable NAT Enable Subscriber Domain MGCP/L CPE’s SIP CPE’s

  15. PBX Netcentrex Current Distributed Architecture MyCall and Business ServicesClass V Solutions User Service Profile LDAP Media Control Call Control Media Servers and Application Softswitch SIPor H323 VoIP IP Trunking SBC Class IV MGCP PSTN H.323 PLMN SIP Network Interworking Access Control

  16. IMS: the future of Fixed-Mobile Interconnection

  17. PBX Netcentrex IMS Architecture MRF AS AS LDAP AS AS HSS AS 3rd PartyComponent AS (Third Party) AS (Netcentrex) User Service Profile New NetcentrexComponent SIP S-CSCF I-BGF VoIP IP Trunking SBC BGCF I-CSCF MGCP PSTN P-CSCF+ A-BGF MGCF/SGF H.323 PLMN SIP Network Interworking Call Session Control

  18. Thank you for your attention! Contact Information: Guillaume Widmer, CTO, Netcentrex Inc. guillaume.widmer@netcentrex.net 1.408.450.5925

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