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Member Development Retreat 29 Apr 2005 Member Services Membership Retention efforts for 2005

Member Development Retreat 29 Apr 2005 Member Services Membership Retention efforts for 2005 Presented by Marianne Schmidt Director, IEEE Member Services. Member Services is. an information source for our members a channel for the growth of the organization. Annual Renewal

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Member Development Retreat 29 Apr 2005 Member Services Membership Retention efforts for 2005

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  1. Member Development Retreat 29 Apr 2005 Member Services Membership Retention efforts for 2005 Presented by Marianne Schmidt Director, IEEE Member Services

  2. Member Services is ... • an information source for our members • a channel for the growth of the organization

  3. Annual Renewal IEEE & Society Memberships Publications IEEE Job Site IEEE-USA Salary Survey Ask-IEEE ShopIEEE IEEE email alias Xplore Web Account Member Digital Library An information source for our membersthrough ... Knowledge sharing of IEEE Products, Services & Offerings

  4. An information source for our membersthrough ... • New Member Welcome Outreach • Launched: 2Q04 • Goal: Welcome individuals to the IEEE, share information about member benefits, Volunteer Opportunities, Networking • Scope: R1-7, Conducted Quarterly, Telephone contact • 2004 – 21,531, 2005 projection – 35,000

  5. New Member Welcome Outreach The members reaction ... • Impressed that the IEEE cares enough to call • Happy to be a member • Thankful for the call • Hesitant at first.. Then thankful for the call

  6. A channel for the growth of the organization by ... Reaching Out To Lapsed Members ~ • Higher Grade by segmentation • ’01-’04 Contacted 57,264, Recovered 10,027, 12.5% • Member Digital Library - cancelled membership or subscription • FAP – with current Insurance Policies

  7. Recover lapsed members & welcome new members Promote higher grade membership Introduce new and enhanced member benefits Keep Member Data Accurate Stops service when the member is not longer eligible or active Seek member feedback Create an inviting, friendly dialogue and build trust and openness with our members... personal touch Outreach Projects allows us to...

  8. IEEE Member Services Outreach Projects • Past Outreaches • Pre-Terminator -Senior & Fellow Members • Volunteer Hot List • Mailing Outreach • Life Member • Engineering Tomorrow • Society Telemarketing • Recent Graduates • New Outreaches for 2005 • Partial Application • Affiliate to Member

  9. We monitor and measure the success of current outreaches and determine the direction for future outreaches by ... • Member Reaction/Comments • Revenue Generated • Memberships Recovered • Benchmarking with Sister Societies & like organizations ASCE AiChe ASME ASAE ASQ CESSE

  10. Thank you ~ Questions?

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