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Member Retention

Member Retention. May 19, 2010. Agenda & Housekeeping. Part 1: Retention of new members Part 2: Engaging veteran members Part 3: Special Cases Part 4: Resources from IHQ Q & A/Information Sharing

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Member Retention

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  1. Member Retention May 19, 2010

  2. Agenda & Housekeeping Part 1: Retention of new members Part 2: Engaging veteran members Part 3: Special Cases Part 4: Resources from IHQ Q & A/Information Sharing *Please place your phone on mute unless you are speaking during the sharing portions of the call.

  3. Focus on keeping the members you already have • Member retention is down from 77% to a low of 71% • Low retention affects your budget, programming, diversity, volunteer leadership, advocacy efforts and more. • Keeping your current members has a greater ROI than seeking new members.

  4. Retention begins the moment you get a new member! • Make them feel welcome *Buddy system *Welcome message *New member orientation • Help them use their benefits • Engage them immediately

  5. Part 1Question and AnswersInformation Sharing *Please place your phone on mute unless you are speaking during the sharing portions of the call.

  6. Engaging More Veteran Members • Make them feel valuable *Ask them to share knowledge *Let them “spout off” • Remind them to use their benefits • Ask them to do something specific *Target a discrete project *Escalate their International involvement

  7. Part 2Question and AnswersInformation Sharing *Please place your phone on mute unless you are speaking during the sharing portions of the call.

  8. Special Cases • Economic challenges *Retention scholarship *Installment program • Introductory membership category *Communicating dues “step-up”

  9. Part 3Question and AnswersInformation Sharing *Please place your phone on mute unless you are speaking during the sharing portions of the call.

  10. Resources Available My AFP Profile: http://www.afpnet.org/About/content.cfm?ItemNumber=3083&navItemNumber=531 AFP Online Membership Toolkit: http://www.afpnet.org/Audiences/ChapterNewsDetail.cfm?ItemNumber=1693#memchair AFP Information Central: https://reports.afpnet.org/ AFP Printed Marketing Materials and Logos for Chapters: http://www.afpprintq.com/

  11. Open Discussion

  12. Contact Information Ann Hale, CFRE Senior Development Officer Big Brothers Big Sisters of Alaska Ann.hale@bbbs.org Alice Ferris, ACFRE Goalbusters, LLC, Partner Alice.ferris@goalbusters.net Val Lay Director, Chapter Services, Central U.S. vlay@afpnet.org

  13. Thank you for all you do for AFP!

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