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Class 10 Agenda

Class 10 Agenda. Chapter 11 Review Zara Case Final Exam Review Project Time. Chapter 11: The Data Asset - Discussion . Operational => analytical use Data Warehousing “E-T-L” processing Sharing issues Discussion: Top-down vs bottom-up approaches. Data Mining.

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Class 10 Agenda

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  1. Class 10 Agenda • Chapter 11 Review • Zara Case • Final Exam Review • Project Time

  2. Chapter 11: The Data Asset - Discussion • Operational => analytical use • Data Warehousing • “E-T-L” processing • Sharing issues • Discussion: Top-down vs bottom-up approaches

  3. Data Mining • Purpose: Detection of trends • Concepts: • Strength • Coverage • Interest • Types: • Predictive • Explanatory • Process • CRISP-DM

  4. Walmart and Harrahs Cases • Applications • Walmart: SCM • Harrahs: CRM • Key Issues • Walmart: Efficiency • Harrahs: Micro-marketing • Functions • Walmart: Workflow • Harrahs: Analytics

  5. Case Study: Zara • What are Inditex / Zara’s sustainable advantages? What might be the next barrier to attempt? • How important is in-house manufacturing to the advantage? Why? (cp outsourcing IT?) • What is killing classic advertising as an asset? (think peer production)

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