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Coaching Case Study By Clive Bonny Assess Marketability for New Brand Vision

Coaching Case Study By Clive Bonny Assess Marketability for New Brand Vision. NEW BRAND VISION OPPORTUNITY • Successful Marketing Agency since 2001 • Blue Chip client base (incl Microsoft) • USP’s Technology and Creativity Want growth via innovative diversification. Avenues Explored.

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Coaching Case Study By Clive Bonny Assess Marketability for New Brand Vision

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  1. Coaching Case Study By Clive Bonny Assess Marketability for New Brand Vision

  2. NEW BRAND VISION OPPORTUNITY • Successful Marketing Agency since 2001 • Blue Chip client base (incl Microsoft) • USP’s Technology and Creativity Want growth via innovative diversification

  3. Avenues Explored • Synergy links to core services • Risk / return and cost / benefit ratios • Resourcing people, processes, technology • Market assessment: primary and secondary • Specialist business Press reviews • Mystery Shopping movers and shakers

  4. Mystery Shopping Process • On line search engines and key players • Email enquiries with open response • Calibrate service and content quality • Telephone and face to face assessment • Referrals by Trade Bodies / Associations • Financial searches via Companies House

  5. Project Outcomes • Profiled Supplier Leaders / Laggards • Defined supply chain wants and needs • Created delivery business model • Matched and optimised value proposition • Analysed cost / benefit options • Drafted client action plan with tasks / times

  6. Client’s Impact Assessment • Increase revenue by £500K year 2 • Improve brand profile in high value market • Create 2-4 new self-managing jobs • 10 new clients within 12 months • Cross referrals to core services • “5 days of invaluable coaching support from an experienced professional with hands-on approach and detail in delivery” • Ben Harris, MD, www.NewBrandVision.com

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