1 / 14

TARGET

TARGET. Prepared by: Anisa Zhamo Bora Islami Elena Parangoni Jora Cakuli Linda Dundo. Expect more. Pay less. CORE VALUES Design for all Great guest service More for your money A fun and rewarding place to work Celebrating diversity and inclusion A legacy of giving and service.

temple
Download Presentation

TARGET

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TARGET Prepared by: AnisaZhamo Bora Islami Elena Parangoni JoraCakuli Linda Dundo

  2. Expect more. Pay less. CORE VALUES • Design for all • Great guest service • More for your money • A fun and rewarding place to work • Celebrating diversity and inclusion • A legacy of giving and service CULTURE • Team being their biggest asset • Emphasizing individualism • Rewarding career • Respect & Integrity • Cultural diversity & Inclusion

  3. MAIN COMPETITORS: Walmart, K-mart, Costco • FINANCIAL DATA ($BLN): • Total assets $44.55 • Revenue of $21.52 • Sales (2014) $72.6 • INNOVATIONS: • Mobile services via apps and e-commerce. “Mobile retailers of the year”. • Shopping experience: Design philosophy , appealing building exteriors, easy-to-navigate store layouts.

  4. ALBANIA-PESTEL POLITICAL FACTORS ECONOMIC FACTORS Economic reforms after Communism’s fall Improvement of country’s economy – 2006: fastest growing rate Poorest country in Europe Trade deficit High unemployment rate • Policy orientation towards EU • Member of NATO • December 2010- no visas needed for the Schengen states • “Albania, 1euro” initiative- encourage competition of high efficiency projects

  5. ALBANIA- PESTEL cont'd… SOCIAL FACTORS TECHNOLOGICAL FACTORS Rapid development Communication media achievements E-commerce implementation Advanced technology systems • Collective society • After 90s’- high demographic movements • Positive cultural change • Following consumer behavior trends • High level of corruption

  6. ALBANIA- PESTEL cont'd… ENVIROMETAL FACTORS LEGAL FACTORS Construction Permit Floor Space Index Urban Plan & Developing Plans Time Spent on Construction • No effective urbanization • No “Go Green” strategy • No fair trade product Challenge:encourage sustainable development of urban areas.

  7. CUSTOMER’s ASSESSMENT • CUSTOMER PROFILE • Located in capital, Tirana • Age group: 18-55 • Gender distribution: 50-50 basis • Income level: upper-middle and upper • NEEDS Product quality Convenience

  8. CUSTOMER’s ASSESSMENT • HOW TO MEET THE NEEDS • Country of origin associations • Strong customer-brand relationships • Variety of products in one store • TARGET MARKET SIZE • steady for many years • not large enough

  9. COMPETITORS • CARREFOUR- “All under one roof” • Acquired Euromax (biggest player) in 2013 • Hypermarkets: 2 (capital) • Supermarkets: 17 (around the country) • Low cost • CONAD-“People come first” • Nr. of stores:25 (10 in the capital) • Nr. of products: 1800 • High cost

  10. COMPETITORS • MERCATOR- “Enjoy buying” • Hypermarkets: 1(capital) • Stores: 2 • Market share: 0.8% • Expected to exit the market by the end of 2014 • MEGATEK- “Do it yourself” • 100% Albanian investment • Hypermarket: 1( capital) • Nr. of products: 40,000 • Low cost hypermarket • Small neighborhood stores

  11. SUPPLIER’s ASSESSMENT Target has been proving to be a very diverse company regarding its investments; therefore it will be easy adaptable to the complex Albanian market. • Facilitating the process • Finding the right venue • Employees • Additional suppliers

  12. MARKET ENTRY ASSESSMENT • BASIC MARKET ASSESSMENTS • Barriers to entry • Competition: high • Suppliers: low • Direct approach to the customer • New management • Additions on the Target building

  13. CONCLUSION • SHORT-TERM • Gaining market share • After 2ndyear: significant increase in revenue • LONG-TERM • Main competitor • Large market share • POSSIBLE STRATEGIES • Focused differentiation strategy • Price-based strategy

  14. Thank you for your attention!

More Related