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Chapter 4 第四章. Color and Fashion Illustration 色彩与服装效果图. 4.1 Color Wheel and Names of Color 色轮及色彩名称.
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Chapter 4 第四章 Color and Fashion Illustration色彩与服装效果图
4.1 Color Wheel and Names of Color 色轮及色彩名称 • The single element that contributes the greatest visual impact without affecting the price is color. The choice of specific design details, fabric choice, and trim can considerably increase a garment’s cost, but the color changes the appearance without adding expense. Color provides excitement, mood, and emotion to a design. • 唯一不影响价格便可有效增强视觉效果的因素就是颜色。选择特别设计细节、选择面料及辅料都可能大大增加服装的造价，而色彩却能够在不增加任何费用的基础上改变服装的外观。色彩可以将兴奋感、意境和激情融入设计中
4.11 Color Theory色彩理论 • Designers must choose from a wide assortment of available colors. They must decide which colors work best with their creations and in what harmonies they should be used. • 设计师要从种类繁多的可选颜色中挑选出所需要的颜色，要决定哪种色彩最符合他们的设计, 同时要决定应该采用怎样的色彩调和。
4.11 Color Theory色彩理论 • Color combinations may be chosen by understanding the most basic concepts of color or by instinct, which breaks all rules and sometimes provides fantastic results. Although most designers have a sense of which combinations are appropriate, that sense is based on an understanding of color systems. • 设计师可以依据色彩原理最基本概念选择色彩组合，不过通过本能打破所有规则有时也能创造出奇妙的效果。 尽管大部分设计师都懂得应该用哪种色彩组合更适合，但这种能力都是建立在对色彩系统理解的基础上的。
4.11 Color Theory色彩理论 The color wheel serves as an excellent starting point for designers to select their schemes. 设计师选择配色方案首要依据的就是色轮。
4.11 Color Theory色彩理论 A color wheel or color circle is an organization of color hues around a circle, showing relationships between colors considered to be Primary colors, Secondary colors , Complementary colors etc.
4.11 Color Theory色彩理论 Primary color 原色 色彩的基本组成颜色，不能与其他颜色混合进行组合。 Secondary color 第二等级颜色 由两种颜色组合而成 Complementary color 互补色 在色轮位置上形成正对的颜色形成互补色
4.12 Terminology of Color 色彩专业术语 • An understanding of these color systems requires familiarity with terminology associated with color. Hue, value, andintensityare three frequently used terms in the color vocabulary. • 要掌握色彩体系就要熟悉与色彩相关的术语。其中色相、明度和彩度是色彩词汇中最常用的术语。
4.12 Terminology of Color 色彩专业术语 • HUE The technical term for the name of a color. Thus, red, green, yellow, and violet are hues. A hue is an element of the color wheel. • 色相是色彩名称的专业用语。红色、绿色、黄色和紫色都是不同的色相。
4.12 Terminology of Color 色彩专业术语 • VALUEThe lightness or darkness of a color. The lightest colors are achieved by different amounts of white and are called tints. • 明度是指某种颜色的深浅程度。最浅的颜色是通过加入不同量的白色而形成的并称为加白。
4.12 Terminology of Color 色彩专业术语 • VALUEThe darkest are achieved by the addition of black.The greater the amount of black, the darker the color. These darker colors are referred to as shades. • 深的颜色是通过加入一定的黑色。所加的黑色越多，颜色就越深。这些较深的颜色被称为加黑。
4.12 Terminology of Color 色彩专业术语 • INTENSITY Refers to the color’s saturation or purity, brightness or dullness. A color may be dulled by adding gray or its complement. • 彩度是指颜色的饱和度或纯度、明亮程度或暗淡程度。某一颜色可以通过加灰色或其补色来使颜色暗淡。
4.2 Color Mix 常用色彩调和 • Monochromatic Color Scheme 单色调和 • Analogous Color Scheme 近似调和 • Complementary Color Scheme 补色调和 • Split Complementary Color Scheme 分离补色调和 • Double Complementary Color Scheme 双重补色调和 • Triadic Color Scheme 等差三色调和
4.2 Color Mix 常用色彩调和 • Monochromatic Color Scheme 单色调和 In this arrangement, one basic color is selected for a design. Interest in the design can be achieved by arranging different values and intensities of the color and highlighting it with such neutrals as black and white.Only one actual hue is being used.
4.2 Color Mix 常用色彩调和 • Monochromatic Color Scheme Thus, a red pattern, with pink (a tint of red) and burgundy(a shade of red) and markings of white or black (neutrals) is considered a monochromatic harmony.
4.2 Color Mix 常用色彩调和 • Monochromatic Color Scheme
4.2 Color Mix 常用色彩调和 • Monochromatic Color Scheme
4.2 Color Mix 常用色彩调和 • Monochromatic Color Scheme
4.2 Color Mix 常用色彩调和 • Monochromatic Color Scheme
4.2 Color Mix 常用色彩调和 • Analogous Color Scheme 近似调和 Colors that are adjacent to each other on the color wheel are used to form analogous schemes.
4.2 Color Mix 常用色彩调和 • Analogous Color Scheme That is the use of yellow, yellow-orange, and orange, or blue, blue-violet, or violet are examples of this color combination. As with the monochromatic arrangement, neutrals may be used to provide additional interest.
4.2 Color Mix 常用色彩调和 • Analogous Color Scheme
4.2 Color Mix 常用色彩调和 • Analogous Color Scheme
4.2 Color Mix 常用色彩调和 • Analogous Color Scheme
4.2 Color Mix 常用色彩调和 • Complementary Color Scheme 补色调和 Two colors directly opposite each other on the color wheel are referred to as complementary. Red and green or yellow and violet are examples of this arrangement.
4.2 Color Mix 常用色彩调和 • Complementary Color Scheme When designers are looking to enhance the colors in a pattern they often choose the complementary harmony. By placing complements next to each other, the eyes visualize the color as more intense.
4.2 Color Mix 常用色彩调和 • Complementary Color Scheme
4.2 Color Mix 常用色彩调和 • Complementary Color Scheme
4.2 Color Mix 常用色彩调和 • Split complementary color scheme 分离补色调和 A variation on the complementary harmony is one that features a basic color along with the two colors on either side of the basic color’s complement.
4.2 Color Mix 常用色彩调和 • Split complementary color scheme Thus, yellow might be used with both blue-violet and red-violet, each of which appears on either side of yellow’s complement, violet.
4.2 Color Mix 常用色彩调和 • Double complementary color scheme 双重补色调和 Another variation on the complementary approach employs two sets of complementary colors.
4.2 Color Mix 常用色彩调和 • Double complementary color scheme For example, yellow-orange and its complement, blue-violet, may be featured along with yellow-green and its complement, red-violet. Interesting prints often use double complementaries.
4.2 Color Mix 常用色彩调和 • Double complementary color scheme
4.2 Color Mix 常用色彩调和 • Triadic color scheme 等差三色调和 In the triadic scheme, three colors, each equidistant from the other two, are used. For example, the three primaries, red, yellow, and blue, are often used in exciting patterns for children’s clothing and furnishings.
4.2 Color Mix 常用色彩调和 • Triadic color scheme
4.3 Psychology of Color 色彩心理学 • Although the basic color theory has a scientific foundation, color selection often involves other considerations. Psychological factors play an important role in the appropriate selection of a particular hue and how it is used in design. • 虽然色彩原理有其科学的基础，但色彩的选择常常还会涉及到其它因素。其中心理学因素在如何选择适当色彩以及如何在设计中应用起着一个非常重要的作用。
4.3 Psychology of Color 色彩心理学 • The sense of warmth and coolness projected by color are factors to consider in selecting a color scheme. Although a particular color imparts neither heat nor cold, its presence can create a feeling of warmth or coolness. • 由色彩产生的冷暖感在选择配色方案时应考虑。虽然某一颜色并不能够带来冷、热的影响，但是它的存在会使人产生冷、暖的感觉。
4.3 Psychology of Color 色彩心理学 • Blue, green and violet are considered thecool colors; red, orange, and yellow are warm colors. A pale blue dress, for example, imparts a cool feeling, while the same dress in red gives off a feeling of warmth. • 蓝色、绿色和紫色被认为是冷色；红色、橙色和黄色是暖色。例如，一件浅蓝色的裙子使人感到清凉，而同样一件红色的裙子则使人感到热情奔放。
4.3 Psychology of Color 色彩心理学 • Another psychological consideration is the emotional effect color has on its observers. Typical reactions to colors include red as a warm, exciting choice, orange as one that provides an earthy feeling, and blue, the favorite of most people, as one with a calming effect. Green generally exudes restfulness, purple drama, and yellow cheerful atmosphere. • 另一个值得注意的心理效应是颜色对观赏者的情绪的影响。 其典型的反映包括：红色是一种温暖兴奋情绪的选择，橙色能够提供土地的感觉，人们最喜爱的蓝色有一种平静的效应。一般绿色显得安宁，紫色具有戏剧性，而黄色可营造欢快的气氛。
4.3 Psychology of Color 色彩心理学 Orange Hinduism 印度教 buddhism 佛教 Happiness Balance Enthusiasm 热情 Flamboyance 艳丽、炫耀 Playfulness 活跃 Aggression 侵犯 Arrogance 傲慢 Warning 预警 Danger 危险 Autumn 秋天 Desire 渴望 Royalty 皇权
4.3 Psychology of Color 色彩心理学 Green Intelligence Life Nature Spring Fertility Youth Environment Vigor Coldness Sincerity Hope Health Harmony
4.3 Psychology of Color 色彩心理学 Yellow Sunlight Joy Happiness Optimism 乐观主义 Idealism 理想主义 Wealth (gold) Hope Liberalism 自由主义 Friendship Hazard signs 危险信号
4.3 Psychology of Color 色彩心理学 Purple Envy 嫉妒 Sensuality 好色 Spirituality 精神 Wealth 富有 Royalty 皇权 Nobility 高贵 Ceremony 礼仪 Mystery 神秘 Wisdom 智慧 Arrogance 傲慢 Flamboyance 艳丽 Pride 自豪
4.3 Psychology of Color 色彩心理学 Blue Sea Men Sky Peace Unity Harmony Calmness Coolness Confidence Water Ice Loyalty 忠心 Dependability 可靠 Clean Idealism
