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Festivals of Old Strathcona

Festivals of Old Strathcona. Ice On Whyte Festival. Started as a small street showcase for ice sculpting Moved from the street to McIntyre Park and started calling it a festival Second year in the park an ice slide was added

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Festivals of Old Strathcona

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  1. Festivals of Old Strathcona

  2. Ice On Whyte Festival • Started as a small street showcase for ice sculpting • Moved from the street to McIntyre Park and started calling it a festival • Second year in the park an ice slide was added • Third year moved to unnamed park further north and playground was expanded to several ice slides, including a large slide, castle, maze, entertainment tent and ice screen for movies. • Fourth year continued with increased activities and attendance – 35,000+ people. • Future – part of city wide “Spirit of Winter”

  3. Ice on Whyte • Coordinator was deemed essential after the street event • Collaboration grew and included: • Sculptors Association of Alberta • Old Strathcona Foundation • Fringe Theatre Adventures • Various funding agencies • City of Edmonton winter festival group

  4. Silly Summer Parade & Picnic in the Park • Canada Day Celebration for the past 20 years • Draws over 30,000 spectators to Whyte Avenue annually • Successful execution of this event requires open communication with many municipal departments including transportation, police services • The success of this event has been dependent on partnerships and sponsorships which have been cultivated over the past 20 years. • The Picnic in the Park has evolved out of need and a new location. This addition has created a fuller festival experience.

  5. July 1, 2008

  6. Whyte Avenue Street Sale • Started as a way to showcase Old Strathcona shops. • Closing Whyte Avenue would have a huge impact on attendance and awareness. It is the busiest street outside of freeways. Posters, radio and PSAs used. • Arts involvement brings free advertising. • Participation success factor – one on one. • OSBA buys vending permit & road closure costs.

  7. Whyte Avenue Art Walk • Began 13 years ago as a volunteer run festival with 25 artists spread over 1 block • Today is run by a team including a coordinator and features over 190 artists over 12 blocks • Expanded to include programming in McIntyre Park and the TransAlta Arts Barns • This non-juried festival attracts artists from across the prairies • This growth is the result of the successful cultivation of partnerships

  8. Festival Area Map

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