Basic Overview – Why is Facebook important? Page Basics – How do I create a business page? Page Secrets– Now what?

1. Facebook for Business-The 7 Secrets to Success with Facebook Business PagesInstructor: David Schools, Business Counselor dschools@tsbdc.org | 423.392.8811TSBDC at ETSU Kingsport Affiliate OfficeLast Revised: 09/07/2012 What You Will Learn… • How to develop and implement a Facebook Lead Generation Strategy • Do-it-yourself effective Facebook techniques • Quick ways to accomplish your business goal using Facebook Getting Started … Basic Overview – Why is Facebook important? Page Basics – How do I create a business page? Page Secrets– Now what? Custom Landing Pages – How do I build one? Timeline Layout – Master the art of storytelling Facebook Ads – How do ads work? Page Insights – How do I check my current performance? Website Linking Conclusion Other Resources 1

2. Facebook For Business-Hands-On Marketing Techniques for Business PagesInstructor: David Schools, Business Counselor dschools@tsbdc.org| 423.392.8811TSBDC at ETSU Kingsport Affiliate OfficeLast Revised: 9/14/2012 Keeping Up … T/F Facebook will have 1 billion active users any day now. G________ are extremely important in implementing a Facebook Business Strategy because they give you F_________ . Choosing the right page type is important because it will provide more advantageous ________ _________ and more _________ ________ _______. The number one key to increasing Likes is E____________. The method Facebook uses to determine what shows up in users’ News Feeds is called E________ A________. T/F Terrible content has a call to action. The C________ P__________ is key to the T_________ L___________. Use a C_________ L_________ T________ to boost website marketing and lead conversion. In terms of paying for ads, _______ is best for number of times your ad is viewed, while _______ is best for number of clicks your ad receives. P________ I________ help you track what content is getting the best reactions with your page viewers. Excellent ways to link your Facebook business page to your business’s website include: B_________, the L_______ B________, and linking T_________. Notes … Answers: 1) True 2) Goals, Focus 3) Display Features, Relevant Search Results 4) Engagement5) EdgeRank Algorithm 6) False 7) Cover Photo, Timeline Layout 8) Custom Landing Tab 9) CPM, CPC 10) Page Insights 11) Badges, Like Button, Twitter 2

3. Facebook For Business-Hands-On Marketing Techniques for Business PagesInstructor: David Schools, Business Counselor dschools@tsbdc.org| 423.392.8811TSBDC at ETSU Kingsport Affiliate OfficeLast Revised: 9/14/2012 Keeping Up … T/F Facebook will have 1 billion active users any day now. G________ are extremely important in implementing a Facebook Business Strategy because they give you F_________ . Choosing the right page type is important because it will provide more advantageous D________ F_________ and more R_________ S________ R_______. Ask for _______ from people you know. Offer to write a _________ __________ on similar industry blogs. Get your content __-_________! The ________ as __________ Tool lets you see a page as Google sees it. Use a _________ _______ to boost web site usability. Study _________ sites to help generate the initial keyword opportunity list. Keyword terms with _______ search volume and _____ competition are the best opportunities. Notes … Answers: True 2) Goals, Focus 3Display Features, relevant search results 4) Unique 5) Backlinks 6) Guest Blog 7) Re-Tweeted 8) Fetch as Google 9) Heat Map 10) Competitor 11) High, Low 2