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Different strokes for different folks. Target Audience Profile. Consumer Behaviour. “The behaviour of individuals in obtaining and using goods and services, including the decision-making processes that precede and determine the purchase.”.
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Different strokes for different folks Target Audience Profile
Consumer Behaviour “The behaviour of individuals in obtaining and using goods and services, including the decision-making processes that precede and determine the purchase.” Organizations invest a considerable sum in marketing research to learn about consumer behaviour.
Demographics Age Gender Marital Ethnicity Education Income HH Status Occupation gap1l’orealcokecoke ticketuniversitysmoking muslim
Psychographics Attitudes Interests Opinions gap2Canadianford mnt dewmarinesparcour
Behaviouristics Searching, Evaluating, Shopping, Benefit-sought, Use-occasion, Frequency of use, gap3nike1 nike2nike3 iPhone HP HP SauceHP Printers Consumers seeking common Benefits regardless of geo-demographic or psychographic differences
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