Persuasive Speeches

1. Persuasive Speeches Panther Prep (Public Speaking) North Central High School

2. Persuasion • The defination of “persuasion” is: • A deliberateattempt to influence the thought or behavior of others through the use of personal, psychological, and logical appeals. • “Deliberate” • Speaker must have a specific purpose and a desired end result. • “Attempt” • Whether the speaker is successful, persuasion is still being done.

3. Personal Proof “No one factor is more important to success in persuasion then the audience’s perception of the persuader” - Aristotle • Sometimes, a speaker can be so well liked the his/her personality alone is more powerful than the information they pass along. (Bill Clinton) • For the audience to open themselves for persuasion, they must perceive that the speaker has: • Competence • Integrity • Goodwill • Appropriate Image

4. Credibility • The audience will take all the previous traits and combine them to determine the speakers credibility. • The audience must believe that the speaker believes what he/she is saying and that he/she “practices what they preach.” • If an audience perceives a speaker to be less than credible, then the speaker has wasted his/her time and the time of the audience because they will discount everything he/she has said.

5. Motives can be broken down into physical and social categories. Physical motives lead to physical comfort for the person and are inherent. Social motives lead to mental comfort and are completely learned by a person. Specific motive appeals: Sex Hunger Health Security/Defense Approval Conformity Success Creativity Outrage/Injustice Motives