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Growth Strategy

(Still ) Jaymee & Alex. Growth Strategy. Market Penetration. Growth Opportunity- Opening more stores in the target market Displaying merchandise to increase impulse purchases Train salespeople to cross-sell

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Growth Strategy

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  1. (Still )Jaymee & Alex Growth Strategy

  2. Market Penetration • Growth Opportunity- • Opening more stores in the target market • Displaying merchandise to increase impulse purchases • Train salespeople to cross-sell • Cross-selling-sales associates in one department attempt to sell complementary products from another.

  3. Market Expansion • Growth Opportunity • Using existing retail format in a new market segments.

  4. Retail Format Development • Growth Opportunity • A retailer develops a new retail format • Develop a format with a new retail mix for the same target market

  5. Diversification • Growth Opportunity • Related vs. Unrelated Diversification • Related- Retailer’s present target market • Unrelated-Lacks any commonality between the present business and the new business Afterthoughts

  6. Foot Wear

  7. Diversification Vertical integration • Is diversification by retailers into wholesaling or manufacturing.

  8. Global Growth Opportunities International Expansion • Government Regulations • Cultural Traditions • Supply Chain Considerations • Languages Risky

  9. Who Is Successful Global Success • Specialty Stores: • Starbucks • McDonald’s • The GAP • IKEA • Category Specialist • Home Depot • Toy’s R’ Us • Discount Retailers • Wal-mart • Carrefour

  10. Keys to Success • Four Characteristics • A globally sustainable competitive advantage • Adaptability • Global culture • Financial resources

  11. Globally Sustainable Competitive Advantage • Retails must have a core advantage such as: • Low-cost • Efficient Operation • Strong private brands • Fashion reputation • Category Dominance = Low-Cost

  12. Global Competitive Advantage • Adaptability-Retailers must adapt to other countries ways of living • Color Preferences • Preferred cut of apparel • Sizes of Clothes • Selling Seasons • Store Design • Cultural Values and Government regulations • Assortment of items

  13. Global Culture Success • True system that works • 30 years of international experience in 21 countries BEAT THAT

  14. Financial Resources • Long-term commitment • Considerable upfront planning • Difficult to generate short-term profits

  15. The End

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