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Liberty Toyota | Kodak Analysis

Liberty Toyota | Kodak Analysis. DEALERSHIP KODAK | TEAM VELOCITY MARKETING. Agenda VIO Inventory People Traditional Advertising Dealers Reputation Mobile App Facebook Retargeting Search Leads Calls Service POS. Team Velocity Marketing.

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Liberty Toyota | Kodak Analysis

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  1. Liberty Toyota | Kodak Analysis

  2. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Agenda VIO Inventory People Traditional Advertising Dealers Reputation Mobile App Facebook Retargeting Search Leads Calls Service POS Team Velocity Marketing

  3. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Question How many vehicles in operation, of the same brand, are within 10 miles of the dealership? Where do I find the answer? perfectprospectmaps.com Team Velocity Marketing

  4. DEALERSHIP KODAK | TEAM VELOCITY MARKETING VIO 149,459 Toyotas in operation within 20 miles Lawrence Toyota (NJ) Team Toyota (PA) Liberty Toyota (NJ) Holman Toyota (NJ) Team Velocity Marketing

  5. DEALERSHIP KODAK | TEAM VELOCITY MARKETING VIO 149,459 Toyotas in operation within 20 miles Lawrence Toyota (NJ) 27,745 within 10 miles Team Toyota (PA) 49,839 within 10 miles Liberty Toyota (NJ) 44,806 within 10 miles Holman Toyota (NJ) 44,506 within 10 miles Team Velocity Marketing

  6. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Question How many new/used vehicles are in inventory? Where do I find the answer? Dealership website 45-60 day supply on used 60 day supply on new Team Velocity Marketing

  7. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Inventory 149,459 Toyotas in operation within 20 miles Lawrence Toyota (NJ) 27,745 within 10 miles 491 new – 173 used Team Toyota (PA) 49,839 within 10 miles 649 new – 235 used Liberty Toyota (NJ) 44,806 within 10 miles 344 new – 125 used Holman Toyota (NJ) 44,506 within 10 miles 349 new – 263 used Team Velocity Marketing

  8. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Question What are the people I’m presenting to like? Where do I find the answer? Google and LinkedIn Team Velocity Marketing

  9. DEALERSHIP KODAK | TEAM VELOCITY MARKETING People Point of contact #1 Started in the business January 2007 at C&C Ford Sales Manager at Coleman Auto Group for 3 years Been with Liberty Toyota for 7 months Team Velocity Marketing

  10. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Question What type of traditional advertising is the dealership doing? Where do I find the answer? Dealership website, YouTube, Local Newspaper Team Velocity Marketing

  11. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Traditional Advertising YouTube Last updated 10 months ago Primarily featuring car tours and customer testimonials Team Velocity Marketing

  12. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Question What is the dealers reputation? Where do I find the answer? Google, Dealer Rater, Yelp When was the last review published? Team Velocity Marketing

  13. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Reputation Team Velocity Marketing

  14. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Reputation Team Velocity Marketing

  15. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Question Does the dealership have a mobile app? Where do I find the answer? Apple Store, Droid Store and Google Team Velocity Marketing

  16. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Mobile App Team Velocity Marketing

  17. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Question How active is the dealer on Facebook? Where do I find the answer? Facebook Like the page Number of Likes? What content do they serve their fans Team Velocity Marketing

  18. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Facebook Updated daily Features positive reviews from dealer rater Articles relevant to the brand and community outreach Team Velocity Marketing

  19. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Question Does the dealership retarget visitors? Where do I find the answer? Visit the dealer website and allow cookies Browse the web and notice display ads Team Velocity Marketing

  20. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Facebook No retargeting implemented Team Velocity Marketing

  21. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Question What is the dealers search strategy? Where do I find the answer? Google (Change location to dealer zip) Perform 4 popular search phrases Take screen shots Team Velocity Marketing

  22. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Search 2013 Toyota Camry Location- Burlington, NJ 08016 No ad served Team Velocity Marketing

  23. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Search Used Toyota Camry Location- Burlington, NJ 08016 No ad served Team Velocity Marketing

  24. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Search Toyota oil change Location- Burlington, NJ 08016 No ad served Team Velocity Marketing

  25. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Search Liberty Toyota oil change Location- Burlington, NJ 08016 No dynamic call tracking No custom copy served to customer Generic landing page Team Velocity Marketing

  26. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Question How does the dealer respond to leads? Where do I find the answer? Dealers website Submit a lead (new/used) Team Velocity Marketing

  27. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Lead Submitted: Tuesday, 3:00pm Responded: Tuesday, 3:11pm – by email Team Velocity Marketing

  28. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Question How does the dealer handle inbound calls? Where do I find the answer? Call the dealership All departments Take notes on the process and success rate Team Velocity Marketing

  29. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Calls Called: Tuesday, 3:05pm Number called: found on dealer website Answer: call went directly to the sales person (Joanna) Phone skills: excellent Details: explained about the sales event that was ending this evening, created urgency for setting an appointment, obtained a name and phone number for future contact/follow-up Team Velocity Marketing

  30. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Question Does the dealership have an upgrade program in their service department? Where do I find the answer? Walking through the service department Team Velocity Marketing

  31. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Service No formal upgrade program in place in the service department Team Velocity Marketing

  32. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Question How important is pos to the dealership? Where do I find the answer? Walking through the sales department Team Velocity Marketing

  33. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Service Not very much POS in sales or service Team Velocity Marketing

  34. DEALERSHIP KODAK | TEAM VELOCITY MARKETING Recap Likely the smallest of the four stores (new and used) Sells approximately 250 new and used vehicles per month 149,000 Toyota owners within 20 miles (44,800 within 10 miles) Just as many Toyota VIO in your backyard as competitors Similarly rated dealership among competitors Utilizes mobile strategy Strong social strategy on FB, most number of fans with consistent content Search strategy is poor and less robust than competitors Generic landing pages (no service coupons) Above average lead response and excellent inbound call handling No retargeting of display ads No formal Upgrade Program established Average (mostly factory) POS Team Velocity Marketing

  35. Thank You

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