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Effective Retailing. Finding 20 Customers Keeping 20 Customers. To Succeed. To succeed in sales, simply talk to lots of people every day. And here’s what’s exciting. There are lots of people! –Jim Rohn. Use, Wear, Talk.
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Effective Retailing • Finding 20 Customers • Keeping 20 Customers
To Succeed • To succeed in sales, simply talk to lots of people every day. And here’s what’s exciting. There are lots of people! –Jim Rohn
Use, Wear, Talk • Use the products • Wear the button (marketing) • Talk to people
Retailing Strategies • •Expanding your Circle of Influence • Button Response • Presentations (i.e. house parties) • Surveys • Advertisements (i.e. flyers, etc.) • Samples
Use • • Use the products • The best advertisement for • Herbalife is your passion for the products and the success you have achieved.
Wear • Continue your Circle of Influence list. • Wear your button. • Use surveys. • Advertise. • Keep and provide samples for potential customers. • Use sales tools.
Talk • • Button response. • Make presentations. • Hold house parties. • Know your stories and facts and be ready to discuss them.
Button Response • Are you serious about your goal? • How much weight do you want to lose? • What did you try before? • Why didn’t that work for you? • When would you like to get started losing that weight?
Don’t Sell.Share. The most important retailing tool is your own passion for the products and the opportunities.
Follow Up & Customer Care • Be consistent about staying in contact with all your current and potential customers. • Ask for referrals. • Remember that every customer is a potential Distributor. • Pennies in the sale, a fortune in the follow-up!
The Value of a Customer “One well-taken-care-of customer could be more valuable than $10,000 worth of advertising.” –Jim Rohn
Things That Keep a Customer Happy • Accurate information that is up-to-date • Value for the money • Products that give results • Being remembered • Products on hand • A friendly, can-do attitude
The Price of Health Formula 1 Healthy Meal Nutritional Shake (1 serving of Formula 1, 8 oz. of nonfat milk and 1 oz. of strawberries) Hamburger Meal (Hamburger, fries and a soda) $7.17 $1.78 Calories 1,270 Calories from fat 441 Calories 228 Calories from fat 15
Customer Contact Days 1 to 3 • Call your customers and ask: • How is your energy level? • How is your appetite? • How are you making your shakes?
Customer Contact Days 7 to 14 • Call your customers and ask: • How is your energy level? • How is your appetite? • Have you weighed or measured yourself? • Has anyone noticed how good you are looking?
Customer Contact Day 25 • Call your customers and ask: • Have you weighed and measured yourself recently? • Would you like to get an additional shake flavor for next month? • Are there any additional products you need? • Has anybody noticed that your looks have improved? • Would you like to reorder for next month?