If McDonald's was a super hero, what would it's super power be?

1. If McDonald's was a super hero, what would it's super power be?

2. Your task What evidence exists of a Global Culture? Is this a positive or negative? At the end of the lesson your task will be to design an image that represents the existing ‘global culture’ You should also write a paragraph to explain your image.

4. Superpower Geographies2. Impacts and influences of Superpowers a) The changes from colonial rule to indirect neo-colonial ruleb) Key roles in international decision making, policy and action c) Control of trade d) Superpower influence in the idea of developing a ‘global culture’ • Learning Objectives: • Understand that the superpower influence extends to the idea of a developing ‘global culture’ • Identify the issues that this has created in some groups

5. Ref Green Text Book Followers of modernisation theory viewed traditional cultures as ‘pre-modern’ and in some ways a barrier to development. The dominance of the USA as an unrivalled superpower since 1990, plus the growing power of the EU has led some people to identify a global culture. It is difficult to define. What would you define Global Culture as?

7. What is “Global Culture”? Is global culture simply…… • American cultural imperialism? • the spread of American consumer culture? • the McDonaldization of the World? • YES, AND NO

8. Some characteristics • A culture of consumerism • A culture of capitalism and the importance of attaining wealth. • A white, Anglo-Saxon culture where English is the dominant language. • A culture that ‘cherry picks’ and adapts selected parts of other world culture and absorbs them

10. Americanisation Consumer icons such as Coca-Cola and Mcdonalds – Global Symbols

11. Thailand South Carolina

12. Buenos Aires, Argentina

13. Singapore

14. China

15. South Africa

16. Russia

17. Italy

19. Global McDonalds • McDonald's franchises and operates more than 32,000 fast-food restaurants in over 100 countries. • Europe ... $7,072 (35% of total company revenues) • United States ... $6,955 (34%) • Australia/Asia Asia-Pacific ... $2,815 (14%) • Latin America ... $1,327 (6%) • Canada ... $948 (5%) • Other ... $1,343 (6%)

20. McDonald’s Culture • McDonaldization refers to "the principles of the fast-food restaurant coming to dominate more and more sectors of American society as well as of the rest of the world. world.” (Ritzer Ritzer) McDonald’s Emphasizes • Efficiency • Calculability • Predictability • Control

21. Advantages of McDonaldization(Ritzer) • A wider range of goods and services is available to a much larger portion of the population. • People are able to get what they want or need almost instantaneously. • Fast, efficient goods and services are available to a population that is working longer hours and has fewer hours to spare. • In a rapidly changing, unfamiliar, and seemingly hostile world, there is comfort in the comparatively stable, familiar, and safe environment of a McDonaldized system.

22. Glocalisation Cultural Globalisation is not quite as straightforward as it might first appear….in India, McDonalds has had to adapt its menu to suit local tastes- throughout the world this process of local adaptation or hybridisation occurs as global trends reach new areas..

23. Cultural Traffic – Choo Choo

24. Is everyone happy? Anti-Americanisation rose in the aftermath of the invasion of Iraq. The anti-globalisation movement is often linked with anti-Americanisation as many global cultural icons originate in the USA

27. Your task What evidence exists of a Global Culture? Is this a positive or negative? At the end of the lesson your task will be to design an image that represents the existing ‘global culture’ You should also write a paragraph to explain your image.

28. Plenary • Is there any parts of your life or culture that you would not want to be Mcdonaldised?