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NERO Project Team Meeting June 15, 2012

NERO Project Team Meeting June 15, 2012. Agenda. Introduction & Meeting Objective MoB Focus: USP Development Trial program to support the launch Market price study Promotional material development Review of status of actions from last meeting – ref below ALL

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NERO Project Team Meeting June 15, 2012

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  1. NEROProject Team MeetingJune 15, 2012

  2. Agenda • Introduction & Meeting Objective MoB • Focus: • USP Development • Trial program to support the launch • Market price study • Promotional material development • Review of status of actions from last meeting – ref below ALL • Technical review and positioning • Follow Crop & Replacement Crop • Volatility restrictions (ref CAZ) • Market potential & plans • Price positioning & elasticity • Distribution analysis & strategy • Consumer buying behavior • Promotion • Next steps All / MoB • AoB All

  3. NERO - Value

  4. Prepared by “TD for France” NERO (PXA/CAZ 400/24 EC) – OSR S W O T

  5. NERO (PXA/CAZ 400/24 EC) – OSR S W O TPrepared by “MSZ for Poland”

  6. NERO (PXA/CAZ 400/24 EC) – OSR S W O TPrepared by “Attila Takács for Hungary”

  7. Nero - Pricing

  8. Promotional Material – Brain Storm • Technical Brochure (required due to complicated technical message) _ technical Bulletin • Positioning Matrix • Positioning Statement • Value Proposition • Differential advantages

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