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Shifting territories and the experience of transformation. “Of all things communication is the most wonderful.”. Transmission and Ritual. “Communication is a symbolic process whereby reality is produced, repaired and transformed.”. Behaviour change is all about communication. Retrievability
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“Communication is a symbolic process whereby reality is produced, repaired and transformed.”
Retrievability • Rhetorical force • Resonance • Institutional retention • Resolution
Symbolic transformation: Addressing sentiments and creating sentiments