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FMCG Categories Evolution within the Off-Premise Channel

FMCG Categories Evolution within the Off-Premise Channel. YTD 2004- YTD 2005 (January-June). September 13, 2005. OUTLET TYPES. SUPERMARKET LARGE GROCERY SMALL GROCERY FOODSTORE GENERAL STORE KIOSK COSMETIC SHOP CHEMICAL SHOP PHARMACY. OTHER FOOD BREAKFAST CEREALS

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FMCG Categories Evolution within the Off-Premise Channel

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  1. FMCG Categories Evolutionwithin theOff-Premise Channel YTD 2004- YTD 2005 (January-June) September 13, 2005

  2. OUTLET TYPES • SUPERMARKET • LARGE GROCERY • SMALL GROCERY • FOODSTORE • GENERAL STORE • KIOSK • COSMETIC SHOP • CHEMICAL SHOP • PHARMACY

  3. OTHER FOOD • BREAKFAST CEREALS • CHOCOLATE • WAFERS • PET FOOD • CANNED FOOD • SALTED SNACKS • PEANUTS • SEEDS • PASTA • COFFEE CREAMERS FOOD CATEGORIES FATS • BUTTER • MARGARINE • EDIBLE OIL DAIRY • SANA & KEFIR • SOUR CREAM • PROCESSED CHEESE • CREAM CHEESE • DAIRY DESSERTS • DAIRY SNACKS • YOGHURT (PLAIN & FRUITS) • SOUR MILK DRESSINGS • MAYONNAISE • KETCHUP • MUSTARD • TOMATO PASTE CULINARY PRODUCTS • SEASONINGS • DEHYDRATED SOUPS • BOUILLON

  4. NON-FOOD CATEGORIES COSMETICS/PERSONAL CARE • FEMININE PROTECTION • FACIAL SKIN CARE • FRAGRANCES (including AFTER SHAVE) • TOILET SOAPS • BATH FOAMS & SHOWER GELS • DEODORANTS • SHAMPOOS • HAIR CONDITIONERS • HANDS & BODY CARE • HAIR COLORANTS • TOOTHPASTE DETERGENTS • DETERGENTS • DISHWASHING PRODUCTS • FABRIC SOFTENERS OTHER NON-FOOD • BABY DIAPERS • AIR CARE • INSECTICIDES • TOILET CARE • FURNITURE CARE

  5. BEVERAGES ALCOHOLIC BEVERAGES • BEER • BRANDY • WINE • CHAMPAIGN • VERMOUTH • BITTER • VODKA • GIN NON-ALCOHOLIC BEVERAGES • ALCOHOL FREE BEER • COFFEE • MINERAL WATER • JUICES • ICE TEA • COCOA

  6. FMCG MARKET Alcoholic Beverages decreased the most in importance among all categories groups

  7. FMCG MARKET Kiosks registered the highest decrease Note: the Hypermarkets and C&C sales are not included

  8. FMCG MARKET HIGHLIGHTS (I) • The FMCG market (including Food, Beverages and Non-Food categories) increased by 10.2% in volume terms (sold pieces) in the first six months of the year 2005 compared to the same period of the previous year. All three markets increased. Food and Non-Food markets increased almost at the same rate (15%) in absolute sold pieces whilst the Beverages market increased at a 5% rate. • With regards to the sales value in LEI, the FMCG market increased at a higher rate (+26.7%) compared to the increase in volume. The Non-Food market showed the highest increase rate (+32%) whilst the Food market also increased at a higher rate compared to the FMCG market (+29%). The Beverages market increased by 23%. • Both Food and Non-Food markets increased their importance within the FMCG market at the expense of the Beverages market in the first six months of the year 2005 compared to the same period in the previous year. The trend applies for both volume (sold pieces) and value. • The Non-Alcoholic Beverages group of categories became the most important one (in volume terms) within the FMCG market and is ranked second in value terms. The Alcoholic Beverages group of categories lost the leading position in volume in the first six months of the year 2004 and went down to the third place in 2005, following the Non-Alcoholic Beverages and the Other Food groups of categories. However, they are still ranked first in terms of value, even though their importance slightly declined from last year.

  9. FMCG MARKET HIGHLIGHTS (II) • The highest increase of the FMCG market in absolute value in the first six months of the year 2005 compared to the same period of the previous year was noticed within Pharmacies, a channel counting for almost 2% within the FMCG market’s value this year. The market increased in both volume and value terms within all channels apart of slight decreases in volume within Kiosks (due to Food and Beverages markets trends) and Chemical Shops (due to the Non-Food market trend). • The Small Groceries are still the most important outlet type for the FMCG market, counting for 41.2% of the sold pieces and 36.8% of the LEI amount in the first six months of the year 2005 (slightly increasing compared to the same period in the year 2004). • The Large Groceries are ranked second as importance whilst Kiosks are following on the third place in volume terms. The Kiosks registered the highest decrease among all channels within the FMCG market in both volume and value terms. Their importance in value terms is higher within the Beverages market (15.8%) and Food market (8.2%) compared to the Non-Food market (3.4%) in the year 2005. • The Supermarket channel increased its importance within both volume and value terms and reached the third position in value, following Small Groceries and Large Groceries. This does not include the international retail chains sales.

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