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Shoe Fitts

Shoe Fitts. Pitts Preliminary Premier Podiatric Product Proposition Presentation. Shoe Choices. IMAGE CREDIT: solecollector.com. Shoe Selection, Army Style. IMAGE CREDIT: NDGUARD.COM. Foot Science = Shoe Science. Image credits: merriam-webster , Porsche Design.

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Shoe Fitts

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  1. Shoe Fitts Pitts Preliminary Premier Podiatric Product Proposition Presentation Ben Pitts cs410

  2. Shoe Choices IMAGE CREDIT: solecollector.com Ben Pitts cs410

  3. Shoe Selection, Army Style IMAGE CREDIT: NDGUARD.COM Ben Pitts cs410

  4. Foot Science = Shoe Science Image credits: merriam-webster, Porsche Design Ben Pitts cs410

  5. The Problem:Picking the Right Shoe is Hard • Length • Width • Style • Arch support • Heel cushion • Sole flexibility or rigidity • Ankle support • Insole or no? Ben Pitts cs410

  6. The Problem:Foot Pronation IMAGE CREDIT: Runners World, footmechanics.co.nz Ben Pitts cs410

  7. The Problem:Foot Pronation • Pronation is common: Studies suggest foot pronation affects 85% of the population to some degree. [1] • Unsupported pronation can lead to problems including most commonly knee, hip, and low back pain. Other problems include bone spurs, plantar fasciitis, and chronic fatigue. [2] 1: Foot Orthotics in Therapy and Sport 2: Dr. James Stoxen, teamdoctors.org Ben Pitts cs410

  8. The Solution Ben Pitts cs410

  9. The Solution Finding the shoe that fits the custom shape of a wearer, quickly and easily via the Shoe Fitts computerized foot sensor Ben Pitts cs410

  10. The Solution 1. Customer step one foot onto the scanner and stands naturally, the scanner sends its pressure sensing data to a computer Ben Pitts cs410

  11. The Solution 2. The store computer analyzes the foot type of the customer and matches their ideal shoe with its database of shoe inventory, including online and sister-store sources Ben Pitts cs410

  12. The Solution 3. The store salesperson reviews the computer’s suggested shoe choices with the customer and helps them find the right matches Ben Pitts cs410

  13. The Solution 4. Customers try on their recommended best fit shoes and have a great shopping experience Ben Pitts cs410

  14. The SolutionComponents Involved • Sensor device with pressure sensitive areas • Computer interface • Database of shoe inventory and shoe types • Either a basic employee-facing display of results, or a polished customer-facing display to be used with a salesperson or alone as a kiosk Ben Pitts cs410

  15. The SolutionBenefits • The system makes customized recommendations to the store’s customer, and can be configured to up-sell automatically • Customers get a personalized and unique shopping experience that takes stress out of shoe shopping • Stores gets an opportunity to market the “custom treatment” without having to add any new inventory Ben Pitts cs410

  16. The Solution’sCons and Pros • Con: Initial database load of shoe metrics • Pro: Once database is built, it only needs to be updated as new shoe models come in • Con: Cost of new hardware development • Pro: Cost offset by increased customer flow and return rate • Con: No-tech solutions can do the same thing • Pro: This solution is faster, easier, requires no experience, may seem more trustworthy to customers Ben Pitts cs410

  17. The Market • The Shoe Fitts customer is a national retail shoe store chain such as Foot Locker, Champs, Athlete’s Foot, Payless Shoe Source, Finish Line, Foot Acton • With a saturated market, a unique sales approach can make a chain stand out from the rest • The US retail shoe industry was worth $26 billion in 2008 [ibisworld.com] Ben Pitts cs410

  18. Conclusion • Simple hardware • Gives retail customers a custom shopping experience • Easy appeal in a crowded market Ben Pitts cs410

  19. References • Runners World • footmechanics.co.nz • [1] Foot Orthotics in Therapy and Sport • [2] Dr. James Stoxen, teamdoctors.org • ibisworld.com Ben Pitts cs410

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