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Where next with social + location?

Where next with social + location?. @AndrewGrill. Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June 2011. +. SOCIAL. MOBILE. +. LOCATION. The rise of the social app ..trends to look out for. @Andrew Grill CEO PeopleBrowsr UK Webinale Berlin May 30 th 2011.

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Where next with social + location?

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  1. Where nextwith social+ location? @AndrewGrill Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7th June 2011

  2. + SOCIAL MOBILE + LOCATION The rise of the social app..trends to look out for @Andrew Grill CEO PeopleBrowsr UK WebinaleBerlin May 30th 2011

  3. Social media is just like real life! SOCIAL

  4. ”You can’t buy space in a conversation.” @davidcushman http://lc.tl/dcq slide 14 SOCIAL

  5. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.

  6. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.

  7. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another.

  8. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another. Operations delivers. Any gap between the two drives a conversation on the social web. Dave Evans http://lc.tl/gap

  9. The twitter tax “When you promote your online social monitoring you’re agreeing to pay the tax for the failures of your company’s operators to do their jobs.” Jonathan Salem Baskin http://lc.tl/tax

  10. Why Mobile? MOBILE

  11. The glittering allure of the mobile society • Mobile is personal – it is my media • Mobile is always carried – the city in my pocket • Mobile is always on • Mobile has a built in payment mechanism • Mobile can recount the audience • Mobile is there at the point of creative impulse Source: Alan Moore http://lc.tl/allure November 2008 commissioned by Microsoft

  12. + SOCIAL MOBILE + LOCATION The rise of the social app..trends to look out for @Andrew Grill CEO PeopleBrowsr UK WebinaleBerlin May 30th 2011

  13. Social + mobile = ? Not only what are you doing but where are you doing it? Value/Loyalty Social Mobile £ LOCATION

  14. Social + mobile = ? What's in it for me where I am right now? Value/Loyalty Social Mobile £ LOCATION

  15. Making money from mobile & social? LOCATION

  16. Turn mashups into value LOCATION

  17. Foursquare – location meets social

  18. Opportunities for brands with LBS

  19. What can publishers do with LBS? April 2010

  20. Publishers & Foursquare

  21. Beware Foursquare Fatigue http://lc.tl/fatigue

  22. Foursquare ticks all the boxes • User generated location updates • Permission based • Loyalty component • Share with and find your friends • Statistics for advertisers and brands • Competitive / game element • Simple to access from your mobile

  23. Social media + loyalty €

  24. The consumer decision journey : THEN awareness > consideration > intent > purchase

  25. The consumer decision journey : NOW June 2009 issue of McKinsey Quarterly, David Court http://lc.tl/cdj

  26. Peer advocacy The new social “advertising” “commercial conversation”

  27. Peer Advocacy is the new social capital http://lc.tl/pi

  28. Peer Advocacy is the new social capital http://lc.tl/pi

  29. Peer Advocacy is the new social capital http://lc.tl/klout

  30. Peer Advocacy is the new social capital http://lc.tl/stsl

  31. Peer Advocacy is the new social capital http://lc.tl/pi

  32. Peer Advocacy is the new social capital http://lc.tl/a8

  33. @AndrewGrillContact via http://lc.tl/cSlides http://lc.tl/apa+44 788 198 6694

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